Yong Kang (Y.K.) Tay

Critic
DISC Type : C

Senior Vice President, Marketing - Asia Pacific at Aircastle

Singapore

Overview

Yong has no verified overview

Personality Overview

Information Seeker

Negotiator

ROI Driven

They are quite likely to negotiate on pricing or other key terms.  They prefer to analyze logically and value objective facts over emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Yong has no verified topics they care about

Media Appearances

Yong has no verified media appearances

Work History

4-2024
Senior Vice President, Marketing - Asia Pacific at Aircastle
3-2020 - 4-2024
Vice President, Marketing - Asia Pacific at Aircastle
10-2017 - 2-2020
Assistant Vice President, Risk - Asia Pacific at Aircastle
3-2017 - 9-2017
Associate Director, Asia Pacific at ICF
3-2016 - 2-2017
Manager, Aviation Consulting at ICF

Education

Master of Science (M.Sc.) from NYU Stern School of Business
Bachelor of Engineering (B.Eng.) (Hons) from National University of Singapore

More Information

Social Presence :

Prographics :

Exp : 14 Location : Singapore Job Level : Leadership Designation : Senior Vice President, Marketing - Asia Pacific at Aircastle
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Insights For Selling To Yong Kang (Y.K.)

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be formal and objective, they will appreciate it more

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yong Kang (Y.K.) is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Yong Kang (Y.K.)

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Yong Kang (Y.K.) move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Yong Kang (Y.K.) take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Yong Kang (Y.K.)

Personality Compatibility


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