Yossi Zohar

Initiator
DISC Type : Di

Head of Industry Go To Market at monday.com

San Francisco Bay Area, United States

Overview

Yossi Zohar is a Go-to-Market executive focused on scaling tech businesses through strategic industry marketing, with deep expertise in Telecom, Cloud, CRM, and AI. Colleagues describe him as a sharp, creative, and highly motivated leader. He holds a BA from Tel Aviv University.

There is no publicly available information about his personal life or interests outside of his professional work.

He co-authored an e-book titled "Reimagining Communications Retail" while at Salesforce, focusing on the future of the customer experience in the communications industry.

Personality Overview

Conviction Driven

Confident

Impact-Oriented

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Go-to-Market Strategy
His career is centered on building and executing GTM plans to scale tech businesses, specifically transitioning companies from product-led to sales-led growth (PLG to SLG).
Industry-Specific Solutions
He specializes in tailoring marketing and product solutions for specific verticals, including Telecom, Media, Retail, and Manufacturing, to drive adoption and growth.
Business Storytelling
He advocates for moving beyond product-focused brochures to tell bigger, more compelling stories that resonate with customer challenges and business needs.

Media Appearances

Yossi Zohar - Head Of Industry Go To Market at monday.com | The Org. Featured in The Org

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Monday.com Announces Executive Changes. Featured in MarketScreener

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Work History

10-2023
Head of Industry Go To Market at monday.com
12-2019 - 9-2023
Head of Industry Solutions, Telecom, Media and Technology Verticals at ServiceNow
2-2019 - 12-2019
Senior Director, Communications & Media Industry Solutions at Salesforce
3-2015 - 1-2019
Director Product Marketing at Salesforce
7-2011 - 2-2015
Senior Director, Head of Product Marketing, Clarify, a Division of Amdocs at Amdocs

Education

1991 - 1993
BA from Tel Aviv University
1986 - 1987
Associate's degree from MAMRAM

More Information

Social Presence :

Prographics :

Exp : 20 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Head of Industry Go To Market at monday.com
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Insights For Selling To Yossi

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Get them to a point where they are ready to bat for your product internally
  • Clearly address the competitive aspects

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yossi is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Yossi

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Yossi move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Yossi take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Yossi

Personality Compatibility


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