Zeina Ammar

Inspirer
DISC Type : di

Senior Vice President of Sales, Public Education at C1

Los Angeles, California, United States

Overview

Zeina Ammar is the Senior Vice President of Public Education at C1, focusing on implementing technology-based change for K-12 school districts. A graduate of the Lebanese American University, she has received awards for her work, including the "Inaugural Technology Partner of the Year" from CITE.

Outside of her corporate role, Zeina is deeply committed to philanthropy as the co-founder of two non-profits. The Aaron Barnett Foundation empowers youth in technology and cybersecurity, while the We Deserve Better Foundation focuses on crisis relief, education, and womens empowerment, including building schools in Nigeria.

Interesting fact: Through her foundations, she has helped provide over 10, 000 students in Nigeria with access to education.

Personality Overview

Confident & Optimistic

Decisive

Generous

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

K-12 EdTech
Her entire career at C1 is dedicated to providing technology solutions, like esports programs and digital equity initiatives, to the K-12 public education sector.
Philanthropy & Activism
Co-founded two distinct non-profit foundations focused on education, crisis relief, and women's empowerment, demonstrating a deep commitment to social causes.
Bridging Digital Divide
Expresses a passion for helping low-income families through her non-profits and her professional work is focused on ensuring equitable access to technology for all students.

Media Appearances

Zeina has no verified media appearances

Work History

4-2025
Senior Vice President of Sales, Public Education at C1
10-2012 - 4-2025
Senior Account Executive, Major Public Entities at C1
8-2020
Co-Founder and President at We Deserve Better Foundation
8-2019
Co-Founder and President at Aaron Barnett Foundation

Education

2008 - 2012
Bachelor's degree from Lebanese American University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Los Angeles, California, United States Job Level : Leadership Designation : Senior Vice President of Sales, Public Education at C1
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Insights For Selling To Zeina

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Focus on the big picture and the strategic value of your product
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zeina is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Zeina

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Zeina move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Zeina take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Zeina

Personality Compatibility


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