Adriana Bernal

Critic
DISC Type : C

New Business Development Manager at Sigma

Mexico

Overview

Adriana Bernal is a New Business Development Manager at Sigm, focused on finding and incubating profitable global ventures. Her expertise spans strategic planning, product innovation, and market analysis. She holds a Masters degree from Universidad Autónoma de Nuevo León and is certified in Critical Thinking by MIT.

There is no publicly available information regarding Adrianas personal life or hobbies.

Personality Overview

ROI Driven

Negotiator

Precise

They prefer to do logical analysis and value evidence over emotions.  It is very likely that they will negotiate pricing or other important terms. They enjoy working alone and do not rely on others very often.

Topics They Care About

Global Business Development
Her core responsibility involves finding and developing new, scalable business ventures for her company in the global market.
Product Innovation
Previously worked as a Product Owner and Innovation Lead, focusing on product development and adapting functionalities based on market trends.
Consumer Loyalty
Has direct experience developing and ensuring the growth of loyalty programs that are focused on end consumers.

Media Appearances

Adriana has no verified media appearances

Work History

5-2022
New Business Development Manager at Sigma
7-2020 - 5-2022
PRODUCT OWNER & INNOVATION LEAD at Arca Continental
1-2014 - 7-2020
STRATEGIC PLANNER & BUSINESS INNOVATION at Grupo Stamp
2-2013 - 12-2013
INTERNATIONAL PURCHASER AND LOGISTICS COORDINATOR at MRO Sourcing

Education

Master degree from Universidad Autónoma de Nuevo León
Bachelor degree from Universidad Autónoma de Nuevo León

More Information

Social Presence :

Prographics :

Exp : 12 Location : Mexico Job Level : Middle Designation : New Business Development Manager at Sigma
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Insights For Selling To Adriana

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready to answer many clarity-seeking questions and requests for information
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adriana is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Adriana

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Adriana move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Adriana take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Adriana

Personality Compatibility


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