Alison Cauldwell

Enigma
DISC Type : cid

Senior Manager, Performance Marketing at Sesame

Boston, Massachusetts, United States

Overview

Alison has no verified overview

Personality Overview

Challenger

Friendly Yet Blunt

Hard To Convince

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

Alison has no verified topics they care about

Media Appearances

Alison has no verified media appearances

Work History

3-2023
Senior Manager, Performance Marketing at Sesame
4-2022 - 3-2023
Performance Marketing Manager at Sesame
9-2021 - 4-2022
Performance Marketing + CRM Specialist at Sesame
2-2020 - 8-2021
Manager, CRM at GasBuddy
5-2019 - 2-2020
Marketing Operations Manager at GasBuddy

Education

2011 - 2015
Bachelor of Arts (B.A.) from Bridgewater State University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Boston, Massachusetts, United States Job Level : Middle Designation : Senior Manager, Performance Marketing at Sesame
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Insights For Selling To Alison

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Build rapport slwly without rushing, it will come handy to handle hard questions later

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alison is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Alison

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Alison move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Alison take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Alison

Personality Compatibility


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