Anaid Zarate

Critic
DISC Type : C

Gerente de mercadotecnia digital at Hospital Angeles Health System

Mexico City, Mexico

Overview

Anaid Zarate is a Digital Marketing Manager at Hospital Angeles Health System with extensive experience in creative and strategic project administration. Her background includes directing accounts for major brands like Walmart, SHEIN, and Shell, with a focus on healthcare marketing, including launching advanced technologies like robotic surgery.

Anaids interests lie in the marketing strategies of global consumer giants like The Walt Disney Company and Unilever. She has also pursued unique training in commercial voice-over, suggesting a passion for communication and brand storytelling. Her education is rooted in marketing from the Universidad Tecnológica de México.

Unique fact: Anaid has completed specialized training in commercial voice-over (Locución Comercial).

Personality Overview

Information Seeker

Precise

Negotiator

They enjoy working alone and do not rely on others very often.  They prefer to do logical analysis and value evidence over emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Healthcare Marketing
Manages digital marketing for a major hospital system, focusing on campaigns for patients and the medical community, and launching new medical technologies like robotic surgery.
Major Brand Strategy
Has a background managing projects and developing strategies for world-renowned brands such as Walmart, SHEIN, and Shell.
Digital Patient Engagement
Her role involves developing strategies for CRM and marketplaces, indicating a focus on using digital tools to connect with and manage patient relationships.

Media Appearances

Anaid has no verified media appearances

Work History

1-2023
Gerente de mercadotecnia digital at Hospital Angeles Health System
9-2022 - 1-2023
Directora de cuentas at Los Magicians
12-2020 - 8-2022
Directora de cuentas at Labase Comunicación
9-2016 - 11-2020
Supervisor de cuentas at La Base Comunicación
3-2016 - 9-2016
Mercadotecnia at Cinemex / Alboa

Education

2007 - 2010
MERCADOTECNIA from Universidad Tecnológica de México
Locución Comercial from SIGE Produciendo

More Information

Social Presence :

Prographics :

Exp : 16 Location : Mexico City, Mexico Job Level : N/A Designation : Gerente de mercadotecnia digital at Hospital Angeles Health System
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Insights For Selling To Anaid

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be formal and objective, they will appreciate it more
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anaid is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Anaid

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Anaid move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Anaid take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Anaid

Personality Compatibility


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