Sandra Da Silva Oliveira

Critic
DISC Type : C

Directora de marketing at Hospital Angeles Health System

Miguel Hidalgo, Mexico City, Mexico

Overview

Sandra da Silva Oliveira is a marketing executive with over 20 years of experience, specializing in the health sector. As the Corporate Marketing Director for Hospital Angeles Health System, she leads innovative brand and communication strategies. She holds a high-direction certification from MIT and is described as professional, flexible, and objective.

Her public engagement shows a strong pride in being part of a 100% Mexican company committed to the countrys growth and the well-being of its people. She actively shares company milestones that reflect this commitment.

Sandra is passionate about promoting medical innovation, highlighting her hospitals adoption of advanced surgical robotics as a key part of its commitment to excellence.

Personality Overview

Precise

ROI Driven

Information Seeker

They prefer to analyze logically and value objective facts over emotions.  They like to take decisions independently and do not seek others' support often. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Healthcare Marketing
Leads marketing for one of Latin America's most prestigious hospital networks, focusing on creating campaigns that generate value for the organization and its clients.
Medical Innovation
Proudly shares updates on technological advancements within her hospital system, such as the adoption of the Hugo RAS surgical robot to ensure medical excellence.
Patient Experience
Emphasizes the importance of quality and patient safety, celebrating hospital accreditations that meet the highest international standards as a core part of the brand's promise.

Media Appearances

Sandra has no verified media appearances

Work History

11-2022
Directora de marketing at Hospital Angeles Health System
2-2008
Directora General de Servicio a Clientes y Planeación Estratégica at La Base
3-2005 - 2-2008
Directora de Cuentas at Draftfcb
2004 - 2004
Directora de Cuentas P&G at Leo Burnett Mexico
2002 - 2004
Directora de Cuentas at JWT

Education

10-2022 - 11-2023
Programa en Alta Dirección CDO from MIT Professional Education
2002 - 2002
Diplomado from Instituto Tecnológico Autónomo de México

More Information

Social Presence :

Prographics :

Exp : 26 Location : Miguel Hidalgo, Mexico City, Mexico Job Level : N/A Designation : Directora de marketing at Hospital Angeles Health System
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Insights For Selling To Sandra

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sandra is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Sandra

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Sandra move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Sandra take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Sandra

Personality Compatibility


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