Andrea Corrales

Commander
DISC Type : D

Marketing Director, EMENA & Global Away From Home CoE at Costa Coffee

London, England, United Kingdom

Overview

Andrea has no verified overview

Personality Overview

Decisive

Candid & Clear

Impact-Driven

They like to act fast and expect others to do the same.  They respond better to strong and respectful interactions. More than the product, they care about the effectiveness of the product.

Topics They Care About

Andrea has no verified topics they care about

Media Appearances

Andrea has no verified media appearances

Work History

1-2025
Marketing Director, EMENA & Global Away From Home CoE at Costa Coffee
5-2022 - 12-2024
Product Director, Marketing & Innovation EMEA at Whirlpool Corporation
3-2020 - 8-2020
Marketing Director, Luxury Business Unit - Secondment at Diageo
1-2019 - 5-2022
Global Marketing & Innovation Director, Luxury Rum at Diageo
5-2018 - 1-2019
Global Partner Marketing Manager at JACOBS DOUWE EGBERTS

Education

Bachelor from ESPM
Certificate in Design from ISCD

More Information

Social Presence :

Prographics :

Exp : N/A Location : London, England, United Kingdom Job Level : N/A Designation : Marketing Director, EMENA & Global Away From Home CoE at Costa Coffee
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Insights For Selling To Andrea

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don't try too hard to forge relationships with them
  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrea is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Andrea

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Andrea move?

  • They can take decisions very fast if you manage to convince them.
  • Can Andrea take some risk or not?

  • The risks don’t matter much to them.

You And Andrea

Personality Compatibility


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