Andreas Efstathiou

Energizer
DISC Type : I

Chief Information Officer at Harrods

London, England, United Kingdom

Overview

Andreas Efstathiou is the Chief Information Officer at Harrods, recognized as one of the UKs most influential IT leaders in 2023. He is a results-driven digital leader specializing in IT strategy and business transformation across the retail, manufacturing, and government sectors. Colleagues describe him as driven, knowledgeable, and a positive team player.

He was named to the "IT Leaders 100" list in 2023, a list of the most influential technology leaders in the UK.

Personality Overview

Big Picture Person

Believer

Informal

They are naturally enthusiastic, so take their promise with a pinch of salt.  They are people oriented, friendly and like creating new connections. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Retail Transformation
He leads IT strategy and digital transformation at Harrods, focusing on replacing legacy systems with cloud-first solutions to enhance business capabilities.
Customer Experience
He is focused on improving the in-store journey, recently spearheading a next-generation self-checkout system to give Harrods customers "the very best experience. "
Agile Leadership
Emphasizes building agile, customer-focused IT teams through talent management and mentoring. He is certified in PMP and PRINCE2 project management methodologies.

Media Appearances

Mastering retail data at Harrods. Featured in CIO.com

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Harrods IT overhaul moves to next phase. Featured in Computing.co.uk

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Major changes lie in store for Harrods IT. Featured in Computing.co.uk

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Work History

9-2021
Chief Information Officer at Harrods
10-2017 - 9-2021
Director of IT at Harrods
1-2016 - 9-2017
Global IT Deployment & Transformation Senior Director at Philips
1-2013 - 1-2016
Business Transformation & Senior IT Director at Philips
3-2007 - 12-2012
Chief Technology Officer at NetU Group

Education

2001 - 2003
MBA from University of Liverpool
1993 - 1996
Bsc Hons from Solent University

More Information

Social Presence :

Prographics :

Exp : 29 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Information Officer at Harrods
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Insights For Selling To Andreas

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Be friendly and entertaining in your conversation
  • Invite them for a lunch or a drink/coffee

DONT's

  • Avoid overloading them with too much detail
  • Don’t assume a yes just because they have not said no
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andreas is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Andreas

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Andreas move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Andreas take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Andreas

Personality Compatibility


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