Anna Vilborg Hartwig

Enthusiast
DISC Type : i

R&D Director at Natera

San Francisco Bay Area, United States

Overview

Anna Vilborg Hartwig is an R&D Director at Natera with over a decade of leadership in NGS technology and molecular oncology. Her career includes key roles at Exai Bio and Guardant Health, focusing on assay development and validation in regulated environments. She earned her Doctor of Philosophy from the Karolinska Institute.

She has a declared interest in achieving a healthy work-life balance and is passionate about building engaged, collaborative teams that solve important technical and biological problems.

Unique fact: Anna has successfully guided R&D teams in developing liquid biopsy NGS assays and assisted in communications with the FDA for their clinical launch.

Personality Overview

Non-Confrontational

Story Driven

Amiable & Agreeable

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They are generally friendly, so be careful when relying on their word.

Topics They Care About

NGS Assay Development
Her career is centered on leading the development, validation, and clinical lab transfer of NGS assays in regulated CLIA and IVD environments.
Molecular Oncology
She has a specialized professional focus in molecular oncology, demonstrated by her experience and published research on topics like invasive breast carcinoma.
Building R&D Teams
She is passionate about creating engaged, collaborative teams and has a proven history of growing multi-layered R&D organizations.

Media Appearances

Anna has no verified media appearances

Work History

3-2025
R&D Director at Natera
3-2022 - 3-2025
VP of Product Technology Development at Exai Bio
4-2021 - 3-2022
Associate Director at Guardant Health
1-2020 - 4-2021
Sr. Manager at Guardant Health
6-2018 - 1-2020
Manager at Guardant Health

Education

2006 - 2010
Doctor of Philosophy (Ph.D.) from Karolinska Institutet
2000 - 2005
M. Sc from Karolinska Institutet

More Information

Social Presence :

Prographics :

Exp : 9 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : R&D Director at Natera
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Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Refer to interesting customer testimonials and stress on great customer experience
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Anna

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Anna move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Anna take some risk or not?

  • They can take some low-probability risks if needed.

You And Anna

Personality Compatibility


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