Aulden Kaye Yi

Evaluator
DISC Type : DCS

Head of Advertising Partnerships at Philo

New York, New York, United States

Overview

Aulden has no verified overview

Personality Overview

Quality Focused

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Aulden has no verified topics they care about

Media Appearances

Aulden has no verified media appearances

Work History

7-2023
Head of Advertising Partnerships at Philo
2-2020 - 7-2023
Director of Advertising Partnerships at Philo
9-2018 - 2-2020
Director, Advanced TV & Video at MediaMath
3-2018 - 8-2018
Director, Client Partnerships at NBCUniversal Media, LLC
7-2016 - 3-2018
Manager, Client Partnerships at NBCUniversal Media, LLC

Education

2005 - 2009
Bachelor of Arts from Dartmouth College
2009 - 2010
Film from École normale supérieure de Lyon

More Information

Social Presence :

Prographics :

Exp : 15 Location : New York, New York, United States Job Level : Mid-senior Designation : Head of Advertising Partnerships at Philo
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Insights For Selling To Aulden

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aulden is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Aulden

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Aulden move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Aulden take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Aulden

Personality Compatibility


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