Barbara Aprilakis

Observer
DISC Type : ic

Executive Recruiter at Primary Venture Partners

New York City Metropolitan Area, United States

Overview

Barbara Aprilakis is a Principal Executive Recruiter at Primary Labs, the venture studio of Primary Venture Partners. She specializes in identifying and recruiting founding CEOs and CTOs to build new companies from the ground up. Her background includes talent acquisition at the early-stage venture firm FirstMark Capital and she holds a degree from Marist University.

Personality Overview

Assertive

Curious

Example Seeker

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Startup Incubation
Her role at Primary Labs involves finding founding leaders for startups being built from scratch within the venture fund.
Executive Recruiting
She focuses on placing high-level talent, specifically CEOs and CTOs, for new and emerging companies.
Venture Capital
Her career has been centered in venture capital, with roles at Primary Venture Partners and previously at FirstMark Capital.

Media Appearances

Barbara has no verified media appearances

Work History

8-2024
Executive Recruiter at Primary Venture Partners
4-2022 - 8-2024
Executive & Technical Talent at FirstMark Capital
10-2021 - 4-2022
Recruiting Manager at Betterment
7-2020 - 10-2021
Recruiter at Betterment
10-2019 - 7-2020
Sr. Recruiting Associate at Betterment

Education

2014 - 2018
Bachelor of Science (BS) from Marist University

More Information

Social Presence :

Prographics :

Exp : 8 Location : New York City Metropolitan Area, United States Job Level : Junior Designation : Executive Recruiter at Primary Venture Partners
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Insights For Selling To Barbara

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Barbara is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Barbara

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Barbara move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Barbara take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Barbara

Personality Compatibility


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