Bill Burnett

Wildcard
DISC Type : ics

Regional Sales Director, UKI Government at Sayari

Eversley, England, United Kingdom

Overview

Bill Burnett is a sales director at Sayari, specializing in technology solutions for the UK government. His career shows a deep focus on the public sector, with previous leadership roles at Elastic, Clouder, and NetApp. He holds a BA Hons from the University of the West of England.

Based in the Bristol area, Bill has built his career around serving public sector organizations. While his professional life is well-documented, details about his personal hobbies and activities outside of his technology-focused career are not publicly available.

He recently joined Sayari to lead and expand the impact of its risk intelligence platform in supporting the mission of UK Government agencies.

Personality Overview

Friendly But Slow

Curious But Skeptical

ROI Driven

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Government Risk Intelligence
His current role at Sayari focuses on extending the company's risk intelligence platform to support UK government agencies.
AI for Public Good
Expressed excitement about the "AI for Public Good" agenda and collaborating with innovators to apply AI across government projects.
Public Safety Tech
Previously served as Sector Director for Public Safety at Elastic and has a background in delivering technology for front-line policing.

Media Appearances

Bill has no verified media appearances

Work History

7-2025
Regional Sales Director, UKI Government at Sayari
11-2022 - 7-2025
Sector Director, Public Safety at Elastic
8-2020 - 2-2023
Public Sector Sales at Elastic
8-2017 - 8-2020
Account Director at Cloudera
5-2012 - 8-2017
Account Manager, Public Sector at NetApp

Education

1990 - 1994
BA Hons (2:1) from University of the West of England

More Information

Social Presence :

Prographics :

Exp : 31 Location : Eversley, England, United Kingdom Job Level : Mid-senior Designation : Regional Sales Director, UKI Government at Sayari
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Insights For Selling To Bill

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Build rapport, it will come handy to handle hard questions later
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don't ask them to move fast, let them take their time and digest all the information
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bill is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Bill

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Bill move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Bill take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Bill

Personality Compatibility


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