Bing Chen

Inquirer
DISC Type : dc

Director, Global Marketing Operation at Trip.com

Changning District, Shanghai, China

Overview

Bing has no verified overview

Personality Overview

Judgemental

ROI Conscious

Demanding

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Bing has no verified topics they care about

Media Appearances

Bing has no verified media appearances

Work History

1-2021
Director, Global Marketing Operation at Trip.com
1-2018 - 12-2020
Head of App Marketing, International Business at Trip.com
1-2016 - 12-2017
Senior Marketing Manager at Ctrip.com
7-2007 - 12-2015
Product & Operation Manager, Ctrip International Websites at Ctrip.com

Education

2004 - 2007
Master from East China Normal University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Changning District, Shanghai, China Job Level : Mid-senior Designation : Director, Global Marketing Operation at Trip.com
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Insights For Selling To Bing

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Highlight the competitive differentiation of your product
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bing is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Bing

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Bing move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Bing take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Bing

Personality Compatibility


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