Bob Bradway

Examiner
DISC Type : cs

Chairman and Chief Executive Officer at Amgen

Ventura County, California, United States

Overview

Bob has no verified overview

Personality Overview

Status Quo Seeker

Unexpressive

Tough To Convince

They are always well-planned and adopt a systematic approach.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Bob has no verified topics they care about

Media Appearances

Bob has no verified media appearances

Work History

1-2013
Chairman and Chief Executive Officer at Amgen
5-2012 - 1-2013
Chief Executive Officer at Amgen
5-2010 - 5-2012
President and Chief Operating Officer at Amgen
Managing Director at Morgan Stanley

Education

1988 - 1990
Master of Business Administration - MBA from Harvard Business School
1981 - 1985
Bachelor's degree from Amherst College

More Information

Social Presence :

Prographics :

Exp : 15 Location : Ventura County, California, United States Job Level : Leadership Designation : Chairman and Chief Executive Officer at Amgen
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Insights For Selling To Bob

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bob is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Bob

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Bob move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Bob take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Bob

Personality Compatibility


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