Brad Sobel

Questioner
DISC Type : c

Controller, NextEra Energy Transmission & Corporate at NextEra Energy, Inc.

North Palm Beach, Florida, United States

Overview

Brad has no verified overview

Personality Overview

Not Easily Convinced

Value Seeker

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

Brad has no verified topics they care about

Media Appearances

Brad has no verified media appearances

Work History

8-2023
Controller, NextEra Energy Transmission & Corporate at NextEra Energy, Inc.
8-2021 - 8-2023
Senior Director of Accounting Operations at NextEra Energy, Inc.
6-2019 - 8-2021
Director Of Corporate Accounting at NextEra Energy, Inc.
8-2017 - 6-2019
Manager of Regulatory Reporting at NextEra Energy, Inc.
11-2015 - 8-2017
Manager of Regulatory Accounting at NextEra Energy, Inc.

Education

2001 - 2006
Bachelors and Masters from University of Florida - Warrington College of Business

More Information

Social Presence :

Prographics :

Exp : 18 Location : North Palm Beach, Florida, United States Job Level : N/A Designation : Controller, NextEra Energy Transmission & Corporate at NextEra Energy, Inc.
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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Brad

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Brad take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Brad

Personality Compatibility


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