Bruno Laurent

Questioner
DISC Type : c

Cyber Defense Head at AXA Group Operations

Paris, Île-de-France, France

Overview

Bruno has no verified overview

Personality Overview

Not Easily Convinced

Price-Sensitive

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Bruno has no verified topics they care about

Media Appearances

Bruno has no verified media appearances

Work History

10-2018
Cyber Defense Head at AXA Group Operations
7-2014 - 9-2018
South Europe Regional Head at AXA
9-2008 - 6-2014
South Europe Operations/Applications Head at AXA
6-2006 - 8-2008
France Technical services Head at AXA
6-1996 - 5-2002
Service Delivery Head at Direct Assurance

Education

1985 - 1990
Ingenieur from ESIEA - École d'Ingénieur·e·s d'un numérique utile

More Information

Social Presence :

Prographics :

Exp : 25 Location : Paris, Île-de-France, France Job Level : N/A Designation : Cyber Defense Head at AXA Group Operations
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Insights For Selling To Bruno

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruno is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Bruno

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Bruno move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Bruno take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Bruno

Personality Compatibility


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