Catalina Castro

Questioner
DISC Type : c

Account Executive at BCW Global

Miami, Florida, United States

Overview

Catalina has no verified overview

Personality Overview

Systematic

Value Seeker

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to do thorough analysis of any situation. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Catalina has no verified topics they care about

Media Appearances

Catalina has no verified media appearances

Work History

10-2022
Account Executive at BCW Global
12-2021 - 10-2022
Assistant Account Executive at BCW Global
8-2021 - 12-2021
Account Coordinator at BCW Global
6-2021 - 8-2021
HAROLD Intern at BCW Global
4-2020 - 5-2021
Vice President at UF Hispanic Public Relations Student Association

Education

2017 - 2021
Bachelor of Science - BS from University of Florida College of Journalism and Communications
2019 - 2019
Communication and Media Studies from Universidad Carlos III de Madrid

More Information

Social Presence :

Prographics :

Exp : 9 Location : Miami, Florida, United States Job Level : Middle Designation : Account Executive at BCW Global
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Insights For Selling To Catalina

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catalina is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Catalina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Catalina move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Catalina take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Catalina

Personality Compatibility


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