Catherine Elliott

Examiner
DISC Type : cs

Director of Research and Partnerships at Cancer Research UK (CRUK)

Edinburgh, Scotland, United Kingdom

Overview

Dr. Catherine Elliott is the Director of Research and Partnerships at Cancer Research UK, where she leads funding strategy and fosters key collaborations. A Doctor of Medicine from The University of Edinburgh, she also serves as an Honorary Consultant Obstetrician, bringing a critical clinical perspective to her executive research role.

Dr. Elliott is passionate about connecting discovery science with patient needs and has a keen interest in medical law and ethics, holding a Masters degree in the subject. Her work emphasizes improving cancer outcomes for all by addressing inequalities in research and care, and she is a strong advocate for public engagement in science.

She uniquely maintains an active clinical practice alongside her national leadership role in cancer research, specializing in care for pregnant women.

Personality Overview

Late Adopter

Overcautious

Tough To Convince

They do not like taking risks at all and go for proven options in the end.  The only way to convince them is by showing them examples and ample proof. They are quite aware of their needs and limitations, so they are unlikely to over-promise.

Topics They Care About

Diversity in Research
Championed the launch of CRUK's strategy to improve equality, diversity, and inclusion in cancer research to ensure everyone can benefit from research advancements.
Research Partnerships
Her role is centered on leading the development of non-commercial partnerships to advance academic and clinical research in cancer.
Early Cancer Detection
Views large-scale, population-diverse cohort studies and innovative technologies as central pillars for transforming cancer outcomes through prevention and earlier detection.

Media Appearances

Catherine has no verified media appearances

Work History

8-2021
Director of Research and Partnerships at Cancer Research UK (CRUK)
2-2015 - 8-2021
Honorary Consultant Obstetrician at NHS Lothian
9-2014 - 8-2021
College Registrar, College of Medicine and Veterinary Medicine at The University of Edinburgh
1-2013 - 9-2014
Director at Medical Research Council
7-2012 - 2-2014
Head of Neuroscience and Mental Health at Medical Research Council

Education

1993 - 1995
Doctor of Medicine - MD from The University of Edinburgh
Master of Philosophy (MPhil) from University of Glasgow

More Information

Social Presence :

Prographics :

Exp : 27 Location : Edinburgh, Scotland, United Kingdom Job Level : Mid-senior Designation : Director of Research and Partnerships at Cancer Research UK (CRUK)
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Insights For Selling To Catherine

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catherine is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Catherine

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Catherine move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Catherine take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Catherine

Personality Compatibility


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