Chris Birley

Questioner
DISC Type : c

Head of IT Infrastructure at McLaren Racing

Leatherhead, England, United Kingdom

Overview

Chris Birley serves as the Head of IT Infrastructure at McLaren Racing, where he has advanced through several roles. His responsibilities grew from managing F1 trackside environments to overseeing IT for Formula E and Xtreme E. He holds bachelors degrees from the University of Surrey and The Open University.

His role is critical to the data-intensive, real-time operations of multiple international racing series.

Personality Overview

Not Easily Convinced

Value Seeker

Cautious & Analytical

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Racing IT Infrastructure
Manages the complex IT infrastructure for McLaren's multiple racing series, including F1, Formula E, and Xtreme E, in high-performance environments.
Career Progression
Advanced internally at McLaren Racing from a senior engineering role to a department head, showcasing his expertise and leadership within the organization.
Team Building
Has publicly shared that he is hiring, indicating a focus on acquiring talent and expanding his team's capabilities to meet organizational demands.

Media Appearances

Interview: How ITSM helps deliver results at McLaren Racing. Featured in Computer Weekly

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McLaren Racing Selects Cisco as Official Technology Partner. Featured in Datamation

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Work History

1-2025
Head of IT Infrastructure at McLaren Racing
10-2022 - 1-2025
Senior Manager IT Infrastructure at McLaren Racing
9-2007 - 1-2025
Senior Infrastructure Engineer - Trackside at McLaren Racing
9-2006 - 2-2008
IT Support Engineer at SSI Computer Services
7-2003 - 9-2006
IT Support Engineer at BLECKFIELD LIMITED

Education

2002 - 2004
Bachelor's degree from The Open University
1999 - 2001
Bachelor's degree from University of Surrey

More Information

Social Presence :

Prographics :

Exp : 22 Location : Leatherhead, England, United Kingdom Job Level : Mid-senior Designation : Head of IT Infrastructure at McLaren Racing
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Chris

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Chris take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Chris

Personality Compatibility


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