Chris Ford
Login to view DISC.Chris leads the global AI solutions organization at Databook, leveraging his expertise in buyer psychology and sales narratives. He is the founder of Narrative and a best-selling author with a Bachelor of Science from North Carolina State University. Colleagues describe him as a leader who provides clarity, structure, and strategic vision.
Originally dreaming of a career as a physical therapist for elite athletes like LeBron James, Chris has a deep-seated interest in human biology and connection. He now applies this passion to transforming how businesses communicate value and has successfully translated his frameworks into a best-selling book.
His book, "How to Sell With Story, " became a #1 New Release in the Sales & Selling category on Amazon.
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