Chris Ford
Pioneer · DISC type DISChris leads the global AI solutions organization at Databook, leveraging his expertise in buyer psychology and sales narratives. He is the founder of Narrative and a best-selling author with a Bachelor of Science from North Carolina State University. Colleagues describe him as a leader who provides clarity, structure, and strategic vision.
Originally dreaming of a career as a physical therapist for elite athletes like LeBron James, Chris has a deep-seated interest in human biology and connection. He now applies this passion to transforming how businesses communicate value and has successfully translated his frameworks into a best-selling book.
His book, "How to Sell With Story, " became a #1 New Release in the Sales & Selling category on Amazon.
Read the full overview →How Chris shows up
If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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