Chris Ford

Pioneer
DISC Type : DIS

Head of Global Solutions at Databook

Greensboro, North Carolina, United States

Overview

Chris leads the global AI solutions organization at Databook, leveraging his expertise in buyer psychology and sales narratives. He is the founder of Narrative and a best-selling author with a Bachelor of Science from North Carolina State University. Colleagues describe him as a leader who provides clarity, structure, and strategic vision.

Originally dreaming of a career as a physical therapist for elite athletes like LeBron James, Chris has a deep-seated interest in human biology and connection. He now applies this passion to transforming how businesses communicate value and has successfully translated his frameworks into a best-selling book.

His book, "How to Sell With Story, " became a #1 New Release in the Sales & Selling category on Amazon.

Personality Overview

Dynamic But Sincere

Friendly But Fast

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Business Storytelling
He is the best-selling author of "How to Sell With Story" and runs workshops teaching B2B sales teams how to sell outcomes instead of features.
Buyer Psychology
His professional focus involves using neuroscience and buyer psychology to help revenue teams more effectively communicate value and connect with customers on a deeper level.
AI in Sales
In his roles at Databook and formerly Copy. ai, he has built and led teams focused on implementing enterprise AI solutions for global sales and marketing organizations.

Media Appearances

Chris has no verified media appearances

Work History

11-2025
Head of Global Solutions at Databook
9-2025
Founder & Principal at Narrative
4-2025 - 11-2025
Global Head of Solutions (Acquired) at Copy.ai
4-2024 - 4-2025
Senior Manager, Sales Engineering & Customer Solutions - Americas at Clari
2-2023 - 4-2024
Senior Manager, Sales Engineering - Americas Enterprise & Strategic at Clari

Education

2008 - 2012
Bachelor of Science (BS) from North Carolina State University

More Information

Social Presence :

Prographics :

Exp : 3 Location : Greensboro, North Carolina, United States Job Level : Mid-senior Designation : Head of Global Solutions at Databook
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Build a trustworthy relationship while keeping the product center-stage
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Chris

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They are generally fast movers and can take quick decisions
  • Can Chris take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Chris

Personality Compatibility


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