Dan Edgtton

Commander
DISC Type : D

Director Data Solutions at Westpac

Sydney, New South Wales, Australia

Overview

Dan is the Director of Data Solutions at Westpac DataX, with over 15 years of experience spanning data, media, and sports. He focuses on harnessing data to drive measurable outcomes and smarter decisions for brands. People who have worked with him often describe him as innovative, approachable, and competent.

Personality Overview

Candid & Clear

Strong-Willed

Decisive

They respond well to strong and respectful communication.  They prefer to be the ones controlling the conversation or defining the terms. They like to move fast and expect the same from others.

Topics They Care About

Data-Driven Advertising
Leads Westpac DataX, helping brands use transactional data for campaign insights, audience targeting, and proving performance, as seen in recent partnerships with Seven Network and oOh! .
Strategic Partnerships
His career is built on creating commercial partnerships, from his current data-focused collaborations at Westpac to previous senior roles at News Corp Australia and Cricket Tasmania.
Consumer Behaviour
Focuses on analyzing spending and movement patterns to provide brands with actionable insights, particularly highlighted in his analysis of seasonal summer trends.

Media Appearances

Dan has no verified media appearances

Work History

2-2025
Director Data Solutions at Westpac
5-2022 - 3-2025
Senior Strategic Partnerships Manager at News Corp Australia
7-2020 - 6-2022
Senior Manager - Commercial & Partnerships at Cricket Tasmania: Tasmanian Tigers & Hobart Hurricanes
6-2017 - 5-2022
Manager - Sponsorship & Membership at Cricket Tasmania: Tasmanian Tigers & Hobart Hurricanes
7-2015 - 7-2017
Manager - Membership, Ticketing and Hospitality at Sydney Thunder

Education

9-2021 - 12-2021
MiniMBA from MiniMBA
2013 - 2015
Bachelor's degree from Charles Sturt University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Sydney, New South Wales, Australia Job Level : Mid-senior Designation : Director Data Solutions at Westpac
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Insights For Selling To Dan

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Get to the point quickly instead of spending time doing small talk
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not spend too much time focusing on product tech or features
  • Avoid being a storyteller and don’t try to oversell
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dan is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Dan

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Dan move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Dan take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Dan

Personality Compatibility


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