Dan Edgtton in

Dan Edgtton

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Director Data Solutions at Westpac
📍 Sydney, New South Wales, Australia

Dan is the Director of Data Solutions at Westpac DataX, with over 15 years of experience spanning data, media, and sports. He focuses on harnessing data to drive measurable outcomes and smarter decisions for brands. People who have worked with him often describe him as innovative, approachable, and competent.

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Experience
16 Years
Current Role
Director Data Solutions
Job Level
Mid-senior
Location
Sydney, New South Wales, Australia
Personality Overview

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Priorities

Topics Dan cares about

Data-Driven Advertising
Leads Westpac DataX, helping brands use transactional data for campaign insights, audience targeting, and proving performance, as seen in recent partnerships with Seven Network and oOh! .
Strategic Partnerships
His career is built on creating commercial partnerships, from his current data-focused collaborations at Westpac to previous senior roles at News Corp Australia and Cricket Tasmania.
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Career

Work history

2-2025
Director Data Solutions
Westpac
5-2022 - 3-2025
Senior Strategic Partnerships Manager
News Corp Australia
7-2020 - 6-2022
Senior Manager - Commercial & Partnerships
Cricket Tasmania: Tasmanian Tigers & Hobart Hurricanes
6-2017 - 5-2022
Manager - Sponsorship & Membership
Cricket Tasmania: Tasmanian Tigers & Hobart Hurricanes
7-2015 - 7-2017
Manager - Membership, Ticketing and Hospitality
Sydney Thunder
In the press

Media appearances

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Education
9-2021 - 12-2021
MiniMBA
MiniMBA
2013 - 2015
Bachelor's degree
Charles Sturt University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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