Daniel Hejl

Critic
DISC Type : C

Co-Founder at Productboard

San Francisco, California, United States

Overview

Daniel Hejl is the Co-Founder and CTO of Productboard, a customer-centric product management platform valued at over $1. 75 billion. With a background in software engineering and holding Oracle Java certifications, he is a graduate of the Prague University of Economics and Business and has led his company to be named the best startup in the Czech Republic.

Before founding his company, Daniel was an avid participant in hackathons, which is how he met his co-founder. He prioritizes a balanced life, focusing on goals across family, health, and self-fulfillment, believing that work should not come at the expense of other areas.

He connected with his co-founder after responding to a Facebook post where his partner was supposedly looking for a CTO for a friend.

Personality Overview

Critic

Information Seeker

Negotiator

Unless the value is proven by data, they are unlikely to value fancy features.  They prefer to do logical analysis and value evidence over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

AI in Product Management
He recently stated Productboard has transformed into an "AI-first" company, with 40% of his team now working directly on artificial intelligence initiatives.
Customer-Centric Products
He was motivated to start Productboard to solve his frustration as a developer building features and products that customers didn't actually need or use.
CTO Role Evolution
He has spoken about the CTO's journey, shifting focus from writing code in the early stages to building and scaling a team in a rapidly growing company.

Media Appearances

Daniel has no verified media appearances

Work History

10-2025
Co-Founder at Productboard
2-2014
Co-Founder & CTO at Productboard
5-2013 - 1-2014
Senior Software Engineer at Trumaker
2-2011 - 4-2013
Senior Software Engineer / Team Leader / Product Manager at TopMonks
8-2011 - 12-2011
Senior Software Engineer at ICZ

Education

Ing. from Prague University of Economics and Business

More Information

Social Presence :

Prographics :

Exp : 15 Location : San Francisco, California, United States Job Level : Leadership Designation : Co-Founder at Productboard
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Insights For Selling To Daniel

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniel is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Daniel

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Daniel move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Daniel take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Daniel

Personality Compatibility


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