David Castle

Inspirer
DISC Type : id

Director of Engineering at Kobalt Music

London, England, United Kingdom

Overview

David is the Director of Engineering at Kobalt Music, where he has progressed from a senior software engineer to a leadership role. He is an expert in scaling complex technical infrastructure, engineering management, and team leadership. David holds a Bachelor of Science from Brunel University of London and is skilled across the software development lifecycle.

Outside of his technical role, David is a keen observer of how technology shapes industry, particularly in music, referencing historical shifts like the Napster era to understand the impact of AI. His interest in The New Yorker suggests he enjoys in-depth cultural and current affairs content.

He played a key part in scaling Kobalts royalty payment systems from handling 500 transactions in 2001 to managing tens of billions annually.

Personality Overview

Charming & Persuasive

Decisive

Achievment Oriented

They usually prefer to drive the conversation.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

Scaling Infrastructure
He has detailed his experience in growing Kobalt's database estate from on-premise servers to a cloud-based infrastructure capable of handling massive transaction growth.
Music Tech Evolution
He analyzes the impact of new technologies like AI on the music industry, comparing it to previous paradigm shifts to ensure a better future for artists.
Talent Recruitment
Actively posts about open roles on his teams and publicly endorses talented individuals, showing a commitment to building a strong engineering organization.

Media Appearances

David has no verified media appearances

Work History

10-2022
Director of Engineering at Kobalt Music
10-2020 - 10-2022
Senior Engineering Manager at Kobalt Music
7-2018 - 10-2020
Staff Engineer at Kobalt Music
7-2015 - 6-2018
Senior Manager, Technology at Kobalt Music
7-2011 - 7-2015
Senior Software Engineer at Kobalt Music

Education

2006 - 2009
Bachelor of Science (BSc) from Brunel University of London

More Information

Social Presence :

Prographics :

Exp : N/A Location : London, England, United Kingdom Job Level : N/A Designation : Director of Engineering at Kobalt Music
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Focus on the big picture and the strategic value of your product
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from David

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will David move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can David take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And David

Personality Compatibility


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