David Lawson MCIPS

Questioner
DISC Type : c

Director of Medical Technology & Innovation at Department of Health and Social Care

London, England, United Kingdom

Overview

David has no verified overview

Personality Overview

Systematic

Value Seeker

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

David has no verified topics they care about

Media Appearances

David has no verified media appearances

Work History

10-2022
Director of Medical Technology & Innovation at Department of Health and Social Care
8-2001 - 10-2022
Chief Procurement Officer at Guy's and St Thomas' NHS Foundation Trust
8-2000 - 8-2001
Procurement Advisor at Department for Environment, Food and Rural Affairs
6-1997 - 8-2000
Procurement Advisor at Department for Work and Pensions (DWP)

Education

9-2021 - 9-2021
Commercial: Senior Commercial Specialist (SCS) Accreditation from Government Commercial College
1998 - 1999
Procurement from Chartered Institute of Purchasing & Supply

More Information

Social Presence :

Prographics :

Exp : 28 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Director of Medical Technology & Innovation at Department of Health and Social Care
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from David

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will David move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can David take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And David

Personality Compatibility


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