Deanna Graham

Galvanizer
DISC Type : Id

Head of Marketing Insights & Research at Anthropic

San Francisco, California, United States

Overview

Deanna Graham is a marketing, strategy, and insights professional with over 30 years of experience at top tech companies including Anthropic, Meta, Adobe, and HP. A graduate of California State University-Sacramento with a BS and MBA, she specializes in using customer insights to influence product development. Colleagues describe her as creative, astute, and an excellent business partner.

Personality Overview

People-Oriented

Persuader

Trusting

They will fight for you if they come to believe in you.  They do not mind taking risks and can make hard decisions, if necessary. They are more likely to be open to unproven but exciting technologies.

Topics They Care About

Marketing Insights
Her entire career is built on directing businesses and influencing product development through marketing research and customer insights.
Emerging Markets
At Meta, she focused on building a research team to understand and serve audiences in emerging countries, aiming to bring billions of people online.
Customer Experience
Previously led Customer Experience Measurement at Adobe, focusing on using research to deliver exceptional experiences and inform decision-making.

Media Appearances

Deanna has no verified media appearances

Work History

8-2025
Head of Marketing Insights & Research at Anthropic
5-2025 - 8-2025
Head of Marketing Insights at Anthropic
7-2017 - 4-2025
Director, Marketing Insights at Meta
5-2015 - 7-2017
Group Manager, Customer Experience Measurement at Adobe
4-2012 - 5-2015
Group Manager, Market Research at Adobe

Education

BS from California State University-Sacramento
MBA from California State University-Sacramento

More Information

Social Presence :

Prographics :

Exp : 16 Location : San Francisco, California, United States Job Level : Mid-senior Designation : Head of Marketing Insights & Research at Anthropic
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Insights For Selling To Deanna

During A Call Or A Meeting

DO's

  • Talk about some of the cool and impressive features of your product
  • Help them weigh the risks by sharing how others made similar decisions
  • Find ways to push them a little if they don’t start giving a clear yes or no in due course

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t be excessively objective, focus on building a story first
  • Don’t hesitate from asking questions, but take a friendly and warm approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Deanna is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Deanna

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Deanna move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Deanna take some risk or not?

  • They can take risks if necessary.

You And Deanna

Personality Compatibility


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