Derya Ferendeci

Captain
DISC Type : DS

Senior Account Executive at Hitachi Rail

Greater Cleveland, United States

Overview

Derya has no verified overview

Personality Overview

Planner & Achiever

Consummate Professional

Dynamic But Sincere

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Derya has no verified topics they care about

Media Appearances

Derya has no verified media appearances

Work History

8-2022
Senior Account Executive at Hitachi Rail
8-2022 - 12-2023
Senior Sales Manager at Hitachi Rail
7-2020
Principal Consultant at FES International
4-2017 - 7-2020
North America Sales Manager - Locomotive and Retrofit Business at ABB
6-2016 - 3-2017
North America Lead - EV Charging Infrastructure at ABB

Education

10-2021 - 4-2022
Data Analytics from Case Western Reserve University
2004 - 2007
MBA from Cleveland State University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater Cleveland, United States Job Level : Middle Designation : Senior Account Executive at Hitachi Rail
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Insights For Selling To Derya

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't go over them unless you are left with no other option
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Derya is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Derya

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Derya move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Derya take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Derya

Personality Compatibility


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