Desegan Ponnuswamy

Inquirer
DISC Type : dc

Associate Vice President at Infogain

Greater Bengaluru Area, India

Overview

Desegan Ponnuswamy is an Associate Vice President at Infogain, specializing in design-led digital transformation and AI-first product engineering. Educated at IIM, Lucknow and the Indian School of Business, he is described by colleagues as a cheerful leader, remarkable coach, and distinguished design strategist.

He is passionate about engaging in discussions on driving innovation as a strategic agenda and embraces a user-centric approach. His focus is on creating value by building smarter, experience-driven digital products for clients, leveraging his expertise in a product-centric mindset.

He possesses a unique background that blends experience in manufacturing, technology, and global consulting, giving him a holistic perspective on digital transformation.

Personality Overview

ROI Conscious

Judgemental

Hard To Convince

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

AI-First Products
In his new role at Infogain, his primary focus is on building AI-first capabilities to create smarter and faster digital products that deliver tangible value.
Design-Led Transformation
He is a strong advocate for making user-driven design the primary focus for any product or service in an experience-driven economy.
Enterprise Generative AI
Actively shares insights on the transformative value of Generative AI for businesses and the importance of leveraging enterprise data to unlock its potential.

Media Appearances

Desegan has no verified media appearances

Work History

1-2025
Associate Vice President at Infogain
5-2021 - 12-2024
Associate Partner (IBM Garage Lead) at IBM
5-2019 - 5-2021
Director at PwC India
6-2017 - 3-2019
Associate Director at PwC India
5-2015 - 6-2017
Senior Consultant at Infosys Consulting

Education

7-2019 - 7-2019
Leadership Program from Indian School of Business
2010 - 2012
PGP from Indian Institute of Management, Lucknow

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater Bengaluru Area, India Job Level : Senior Designation : Associate Vice President at Infogain
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Insights For Selling To Desegan

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Tell them that you are there to help them create visible impact within their organization
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Desegan is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Desegan

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Desegan move?

  • Their decision making speed is somewhere in the middle.
  • Can Desegan take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Desegan

Personality Compatibility


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