Devina Thakkar

Doer
DISC Type : sd

Customer Strategy Lead at Severn Trent

Birmingham, England, United Kingdom

Overview

Devina is a Customer Strategy Lead at Severn Trent, specializing in customer experience, service design, and transformation. Her career highlights include leadership roles in customer-centricity at National Grid and Wesleyan, and senior management at Virgin Money.

Devina is passionate about raising awareness for Endometriosis Action Month, having openly shared her personal experience as one of 1 in 10 affected. She also engages in conversations around International Womens Day and supports fellow professionals.

People often call her a "first-class leader, " "talented, " "diligent, " "highly professional, " "committed, " "detail-oriented, " and "meticulous. "

Personality Overview

Results Focused

Fast-paced

Long-term Focused

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Customer Experience Strategy
Her professional focus is consistently on customer experience, service design, and customer transformation, evident in her roles at Severn Trent, National Grid, and Virgin Money.
Employee Experience
Her headline includes "Employee Experience, " indicating a focus on internal customer satisfaction and its impact on overall service delivery.
Digital Marketing
Devina holds a Professional Diploma in Digital Marketing, suggesting an interest in leveraging digital channels for customer engagement and strategy.

Media Appearances

Tapping into digital as Severn Trent Water faces a post‑monopoly world. Featured in Diginomica

See Now

Work History

9-2025
Customer Strategy Lead at Severn Trent
3-2025 - 7-2025
Head of Customer Experience at National Grid
5-2023 - 3-2025
Senior Manager - Insight and Experience at Virgin Money
1-2023
Human Resources Advisor at Eventologists
9-2022 - 4-2023
Head of Customer Centricity at Wesleyan

Education

2020 - 2021
Professional Diploma in Digital Marketing from The Institute of Direct and Digital Marketing (IDM)

More Information

Social Presence :

Prographics :

Exp : 3 Location : Birmingham, England, United Kingdom Job Level : Junior Designation : Customer Strategy Lead at Severn Trent
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Insights For Selling To Devina

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Devina is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Devina

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Devina move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Devina take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Devina

Personality Compatibility


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