Matthew Emery

Observer
DISC Type : ic

Academy Coach at Derby County Football Club Academy

Birmingham, England, United Kingdom

Overview

Matthew is a strategic business leader at Severn Trent, blending top-tier water industry expertise with elite sport leadership. He excels in driving regulatory performance, leading large-scale change, and building high-performance teams. His background includes a UEFA B coaching license and National Talent ID certification with the England FA.

Outside of his corporate role, Matthew is deeply involved in football, leveraging his coaching and talent identification credentials. His passion for the sport is evident in his leadership style, which focuses on inspiring excellence, resilience, and continuous improvement, mirroring the dynamics of elite sports.

He uniquely combines senior leadership in a complex, regulated utility with high-level qualifications in professional football coaching and talent identification.

Personality Overview

Curious

Assertive

Value Driven

They are generally good communicators and can be hard to convince.  They ask a lot of questions and rely heavily on information and collaterals. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Regulatory Performance
He was selected to lead regulatory performance improvement at Severn Trent, using forensic diagnostics to find high-impact opportunities for the executive board.
Continuous Improvement
He has held multiple senior roles focused on continuous improvement, establishing frameworks and leading large-scale strategies to build a culture of positive change.
Business Transformation
His career focuses on delivering sustainable transformation and change in complex environments, from managing major plant implementations to organization-wide strategic shifts.

Media Appearances

Matthew has no verified media appearances

Work History

12-2023 - 2-2025
Academy Coach at Derby County Football Club Academy
7-2023
Business Strategy & Development Manager at Severn Trent
2022 - 2023
Academy Coach at Walsall Football Club Limited
6-2019 - 7-2023
Head of Continuous Improvement. at Severn Trent
5-2017 - 5-2018
Thermal Hydrolysis Plant (THP) Implementation Manager - 1 year Business Secondment at Severn Trent

Education

National Talent ID Level 2 from England FA
licence from UEFA B

More Information

Social Presence :

Prographics :

Exp : 33 Location : Birmingham, England, United Kingdom Job Level : Middle Designation : Academy Coach at Derby County Football Club Academy
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Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Focus on immediate action-items rather than the larger goals
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Matthew

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Matthew take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Matthew

Personality Compatibility


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