Eduardo A. Gonzalez Michaca, BBA, MMKT

Sharpshooter
DISC Type : DC

Director Proceso Comercial at Banco Compartamos

Mexico City Metropolitan Area

Overview

Eduardo is a commercial strategy and development executive with over 20 years of experience in the FMCG and Pharma industries at companies like Sanofi, Opella, and The Coca-Cola Company. He specializes in driving sales growth through channel marketing, shopper insights, and category management. Colleagues describe him as a passionate, sharp, and strategic leader.


He earned a "Service Innovation Idol" award for a first-place project and graduated Cum Laude with a Masters degree from Tecnológico de Monterrey.

Personality Overview

Fast But Analytical

Rigorous & Demanding

ROI Driven

They like to act fast and expect others to do the same.  They are very proud of what they do. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Commercial Strategy
His entire career is built on designing and implementing commercial strategies, frameworks, and playbooks for major global brands like Dulcolax and Coca-Cola to increase sales.
Shopper Insights
Praised for his deep understanding of shopper insights and retail activation, he has held roles like Global Shopper Lead and uses data to shape commercial priorities.
Team Leadership
He has extensive experience leading and advising Key Account Manager teams, redesigning roles for efficiency, and aligning teams with long-term business growth.

Media Appearances

Eduardo has no verified media appearances

Work History

11-2025
Director Proceso Comercial at Banco Compartamos
4-2024 - 8-2025
Global Commercial Director Dulcolax at Opella
10-2023 - 3-2024
Regional Commercial Director (Europe & LATAM Region) at Sanofi
1-2022 - 9-2023
Commercial Strategy Director (LATAM Region) at Sanofi
3-2021 - 1-2022
Regional Retail Customers Director (Mexico Business Unit) at The Coca-Cola Company

Education

2012 - 2012
Demand-Driven Commercial Strategy Innovation from Georgia Institute of Technology
2001 - 2003
Master's degree from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 15 Location : Mexico City Metropolitan Area Job Level : Mid-senior Designation : Director Proceso Comercial at Banco Compartamos
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Insights For Selling To Eduardo A.

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Get to the point quickly instead of spending time doing small talk
  • Be respectful but crisp

DONT's

  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eduardo A. is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Eduardo A.

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Eduardo A. move?

  • They can take decisions very fast if you manage to convince them.
  • Can Eduardo A. take some risk or not?

  • The risks don’t matter much to them.

You And Eduardo A.

Personality Compatibility


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