Eduardo A. Gonzalez Michaca, BBA, MMKT in

Eduardo A. Gonzalez Michaca, BBA, MMKT

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Director Proceso Comercial at Banco Compartamos
📍 Mexico City Metropolitan Area

Eduardo is a commercial strategy and development executive with over 20 years of experience in the FMCG and Pharma industries at companies like Sanofi, Opella, and The Coca-Cola Company. He specializes in driving sales growth through channel marketing, shopper insights, and category management. Colleagues describe him as a passionate, sharp, and strategic leader.

He earned a "Service Innovation Idol" award for a first-place project and graduated Cum Laude with a Masters degree from Tecnológico de Monterrey.

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Experience
15 Years
Current Role
Director Proceso Comercial
Job Level
Mid-senior
Location
Mexico City Metropolitan Area
Personality Overview

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Priorities

Topics Eduardo cares about

Commercial Strategy
His entire career is built on designing and implementing commercial strategies, frameworks, and playbooks for major global brands like Dulcolax and Coca-Cola to increase sales.
Shopper Insights
Praised for his deep understanding of shopper insights and retail activation, he has held roles like Global Shopper Lead and uses data to shape commercial priorities.
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Career

Work history

11-2025
Director Proceso Comercial
Banco Compartamos
4-2024 - 8-2025
Global Commercial Director Dulcolax
Opella
10-2023 - 3-2024
Regional Commercial Director (Europe & LATAM Region)
Sanofi
1-2022 - 9-2023
Commercial Strategy Director (LATAM Region)
Sanofi
3-2021 - 1-2022
Regional Retail Customers Director (Mexico Business Unit)
The Coca-Cola Company
In the press

Media appearances

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Education
2012 - 2012
Demand-Driven Commercial Strategy Innovation
Georgia Institute of Technology
2001 - 2003
Master's degree
Tecnológico de Monterrey
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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