Emma Reed

Enigma
DISC Type : dci

Director and Deputy SRO for the DHSC/NHS England Transformation Programme at Department of Health and Social Care

London Area, United Kingdom

Overview

Emma has no verified overview

Personality Overview

Challenger

Friendly Yet Blunt

Fast Follower

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Emma has no verified topics they care about

Media Appearances

Emma has no verified media appearances

Work History

8-2025
Director and Deputy SRO for the DHSC/NHS England Transformation Programme at Department of Health and Social Care
2-2018 - 8-2025
Director: Emergency Response and Health Protection at UK Department of Health
8-2017 - 2-2018
Deputy Director: Cyber Security and Innovation at UK Department of Health
6-2015 - 8-2017
Programme Director: Childhood Obesity at UK Department of Health
3-2013 - 11-2014
Deputy Director: Civil Service Reform at Cabinet Office

Education

1992 - 1995
Bachelor of Arts (B.A.) from University of Liverpool
2002 - 2004
Master's degree from Liverpool John Moores University

More Information

Social Presence :

Prographics :

Exp : 19 Location : London Area, United Kingdom Job Level : Mid-senior Designation : Director and Deputy SRO for the DHSC/NHS England Transformation Programme at Department of Health and Social Care
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Insights For Selling To Emma

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emma is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Emma

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Emma move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Emma take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Emma

Personality Compatibility


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