Félix López Capel

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DISC Type : DC

IFE Edtech Director at TECNOLÓGICO DE MONTERREY

Monterrey metropolitan area, Nuevo León, Mexico

Overview

Félix is the IFE Edtech Director at Tecnológico de Monterrey, focusing on open innovation with startups in education. With over 20 years in marketing and sales at firms like Xerox, he is a seasoned professional and holds a Masters in Advertising. People hes worked with describe him as collaborative, committed, and a great guide.

Born in Barcelona, Félix has a passion for mentoring and teaching, having guided over 100 startups and taught entrepreneurship at multiple universities. He dedicates time to social impact initiatives, including teaching entrepreneurship to students with disabilities. In his spare time, he has worked as a DJ for over 20 years.

Interesting fact: He is the author of a book for aspiring entrepreneurs titled, "Quiero ser emprendedor. Manual práctico para TORPES. "

Personality Overview

Precise But Practical

Rigorous & Demanding

ROI Driven

They are not focused on building rapport and relationships.  They like to be in a position where they can control the conversation and terms. They respond better to strong and respectful interactions.

Topics They Care About

EdTech Ecosystem
As IFE Edtech Director and former head of Spain's first EdTech accelerator, SEK Lab, he is a central figure in advancing educational technology and innovation.
Startup Mentoring
He has personally mentored over 100 startups on marketing and sales strategy, highlighting it as a core professional passion and a key part of his experience.
Open Innovation
His current role and professional headline emphasize connecting the resources of large educational institutions with the agility of startups to foster innovation.

Media Appearances

What happened during the IFE EdTech Summit 2023?. Featured in Observatory – Tecnológico de Monterrey

See Now

Work History

2-2026
IFE Edtech Director at TECNOLÓGICO DE MONTERREY
10-2015 - 1-2026
Director at SEK Lab EdTech Accelerator at Institución Educativa SEK
10-2015 - 1-2026
Professor at Universidad Camilo José Cela
10-2015 - 1-2026
Director at SEK Lab EdTech Accelerator
8-2012 - 1-2022
General Manager & Founder at Conectando Empresas S.L.

Education

10-1993 - 6-1994
Master en Publicidad from Universidad Pontificia Comillas
1993 - 1994
Master in Marketing Alimentario y Gran Consumo from Universidad Politécnica de Madrid

More Information

Social Presence :

Prographics :

Exp : 27 Location : Monterrey metropolitan area, Nuevo León, Mexico Job Level : Mid-senior Designation : IFE Edtech Director at TECNOLÓGICO DE MONTERREY
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Insights For Selling To Félix

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Be respectful but crisp

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Félix is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Félix

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Félix move?

  • They can take decisions very fast if you manage to convince them.
  • Can Félix take some risk or not?

  • The risks don’t matter much to them.

You And Félix

Personality Compatibility


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