Fez Shah

Wildcard
DISC Type : csi

Executive Director - Insights, Strategy & Analytics at Sony Pictures Entertainment

Los Angeles, California, United States

Overview

Fez Shah is the Executive Director of Insights, Strategy & Analytics at Sony Pictures Entertainment. With a Masters in Analytics from Georgia Tech, he specializes in leveraging qualitative and quantitative research within the entertainment industry. His expertise includes R, Python, and SQL for data analysis and visualization to inform strategic decisions.

Fez demonstrates a strong personal interest in the intersection of technology and creative arts. He applies his technical skills to personal projects, such as using Python and Natural Language Processing to conduct in-depth analyses of film screenplays, exploring narrative structures and character dialogue from a data-centric perspective.

He used Gen AI and Python to analyze the scripts for "Barbie" and "Oppenheimer" to determine which character was having a bigger existential crisis.

Personality Overview

Curious But Skeptical

Friendly But Slow

Requires Proof

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

AI in Media
He actively uses Generative AI, Python, and NLP to conduct detailed analyses of film screenplays like "Poor Things" and "Barbie. "
Entertainment Analytics
His entire career, from SAG-AFTRA to Sony Pictures, has focused on using data insights and research to drive strategy and decision-making in the entertainment sector.
Data Storytelling
He creates intuitive dashboards and reports from complex data to support high-stakes activities like studio strategy and union contract negotiations.

Media Appearances

Fez has no verified media appearances

Work History

10-2025
Executive Director - Insights, Strategy & Analytics at Sony Pictures Entertainment
8-2024 - 10-2025
Director, Business Intelligence - Research, Strategy & Analysis at Sony Pictures Entertainment
7-2023 - 8-2024
Director - Media & Labor Economics at SAG-AFTRA
3-2021 - 7-2023
Senior Project Manager at SAG-AFTRA
2-2019 - 2-2021
Data Analyst at SAG-AFTRA

Education

2020 - 2023
Master of Science - MS from Georgia Institute of Technology
2012 - 2015
Bachelor's degree from University of Central Florida

More Information

Social Presence :

Prographics :

Exp : 12 Location : Los Angeles, California, United States Job Level : Senior Designation : Executive Director - Insights, Strategy & Analytics at Sony Pictures Entertainment
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Insights For Selling To Fez

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Share testimonials from known people and give multiple examples of product value
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fez is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Fez

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Fez move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Fez take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Fez

Personality Compatibility


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