Fez Shah in

Fez Shah

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Executive Director - Insights, Strategy & Analytics at Sony Pictures Entertainment
📍 Los Angeles, California, United States

Fez Shah is the Executive Director of Insights, Strategy & Analytics at Sony Pictures Entertainment. With a Masters in Analytics from Georgia Tech, he specializes in leveraging qualitative and quantitative research within the entertainment industry. His expertise includes R, Python, and SQL for data analysis and visualization to inform strategic decisions.

Fez demonstrates a strong personal interest in the intersection of technology and creative arts. He applies his technical skills to personal projects, such as using Python and Natural Language Processing to conduct in-depth analyses of film screenplays, exploring narrative structures and character dialogue from a data-centric perspective.

He used Gen AI and Python to analyze the scripts for "Barbie" and "Oppenheimer" to determine which character was having a bigger existential crisis.

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Experience
12 Years
Current Role
Executive Director - Insights, Strategy & Analytics
Job Level
Senior
Location
Los Angeles, California, United States
Personality Overview

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Priorities

Topics Fez cares about

AI in Media
He actively uses Generative AI, Python, and NLP to conduct detailed analyses of film screenplays like "Poor Things" and "Barbie. "
Entertainment Analytics
His entire career, from SAG-AFTRA to Sony Pictures, has focused on using data insights and research to drive strategy and decision-making in the entertainment sector.
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Career

Work history

10-2025
Executive Director - Insights, Strategy & Analytics
Sony Pictures Entertainment
8-2024 - 10-2025
Director, Business Intelligence - Research, Strategy & Analysis
Sony Pictures Entertainment
7-2023 - 8-2024
Director - Media & Labor Economics
SAG-AFTRA
3-2021 - 7-2023
Senior Project Manager
SAG-AFTRA
2-2019 - 2-2021
Data Analyst
SAG-AFTRA
In the press

Media appearances

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Education
2020 - 2023
Master of Science - MS
Georgia Institute of Technology
2012 - 2015
Bachelor's degree
University of Central Florida
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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