Fez Shah is the Executive Director of Insights, Strategy & Analytics at Sony Pictures Entertainment. With a Masters in Analytics from Georgia Tech, he specializes in leveraging qualitative and quantitative research within the entertainment industry. His expertise includes R, Python, and SQL for data analysis and visualization to inform strategic decisions.
Fez demonstrates a strong personal interest in the intersection of technology and creative arts. He applies his technical skills to personal projects, such as using Python and Natural Language Processing to conduct in-depth analyses of film screenplays, exploring narrative structures and character dialogue from a data-centric perspective.
He used Gen AI and Python to analyze the scripts for "Barbie" and "Oppenheimer" to determine which character was having a bigger existential crisis.
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