Ford Tamer

Observer
DISC Type : ic

Chief Executive Officer at Lattice Semiconductor

San Francisco Bay Area, United States

Overview

Ford has no verified overview

Personality Overview

Value Driven

Curious

Assertive

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Ford has no verified topics they care about

Media Appearances

Ford has no verified media appearances

Work History

9-2024
Chief Executive Officer at Lattice Semiconductor
11-2021
Board Member at Teradyne
12-2021 - 12-2024
Board Member at Groq
10-2022 - 9-2024
Senior Operating Partner at Francisco Partners
4-2021 - 9-2024
Board Member at Marvell Technology

Education

1983 - 1988
MS from Massachusetts Institute of Technology
1979 - 1983
Bachelor of Engineering - BE from American University of Beirut

More Information

Social Presence :

Prographics :

Exp : 35 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : Chief Executive Officer at Lattice Semiconductor
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Insights For Selling To Ford

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Focus on immediate action-items rather than the larger goals
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ford is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Ford

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Ford move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Ford take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Ford

Personality Compatibility


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