Francesca Celotto

Judge
DISC Type : Dc

Senior Account Executive at IFS

London, England, United Kingdom

Overview

Francesca is a Senior Account Executive at IFS with over six years of experience in SaaS and enterprise applications at companies like Oracle and Salesforce. Colleagues describe her as professional, diligent, and adept at providing quality solutions. She holds a Masters degree from Università di Napoli LOrientale and specializes in value-based engagements and complex sales cycles.

Her professional mission is to challenge customers to think differently about technology, reflecting a deep-seated curiosity and a passion for customer advocacy. She thrives in environments that blend structured approaches with a genuine desire to understand and solve real business problems, indicating that her professional drivers are a core part of her identity.

Unique fact: Her listed publications include a piece on Italian singer-songwriter Fabrizio De Andrè and an interview with environmental activist Julia Hill, showcasing diverse interests.

Personality Overview

Features Driven

Quality Focused

Generally Skeptic

They like to stay in control of the negotiation or defining of the terms.  They are less concerned about the product and more about its potential impact. They prefer to move quickly, and expect the same from others.

Topics They Care About

Enterprise Service Management
She specializes in helping UK Public Sector organizations adopt ESM to modernize how services are delivered across IT and other functions like HR, Facilities, and Finance.
Value-Based Engagement
Her approach is grounded in translating technology into tangible commercial outcomes and influencing transformation strategies through value-centric discussions.
Customer Advocacy
She explicitly states that she thrives in environments where customer advocacy is a central focus, indicating a deep commitment to client success.

Media Appearances

Francesca has no verified media appearances

Work History

4-2025
Senior Account Executive at IFS
6-2024 - 3-2025
Installed Base Account Executive at IFS
11-2021 - 6-2024
HCM Account Executive - UKI at Oracle
5-2021 - 10-2021
Business Development Representative at Salesforce
1-2021 - 5-2021
Senior Business Development Consultant at Oracle

Education

2008 - 2011
Master's degree from Università di Napoli L'Orientale
2004 - 2008
Bachelor's degree of Languages from Università di Napoli L'Orientale

More Information

Social Presence :

Prographics :

Exp : 10 Location : London, England, United Kingdom Job Level : Middle Designation : Senior Account Executive at IFS
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Insights For Selling To Francesca

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Avoid being too verbose
  • Do not spend too much time focusing on product tech or features
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Francesca is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Francesca

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Francesca move?

  • If convinced, they can reach decisions quite fast.
  • Can Francesca take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Francesca

Personality Compatibility


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