Fred Rodwell

Observer
DISC Type : ci

Head of Creative & Copy at Dyson

London, England, United Kingdom

Overview

Fred Rodwell is the Head of Creative & Copy at Dyson, bringing extensive experience in creative direction and copywriting from notable roles at ITV Creative and BBC Creative. He is a Bachelor of Arts graduate from the University of Birmingham.

He has a passion for creative campaigns, often celebrating collaborative successes with his teams. Fred also appears to enjoy sports, particularly football given his posts about the Euros.

Fred won multiple awards at The Global Entertainment Marketing Academy of Arts & Sciences, including gold, silver, and two bronze.

Personality Overview

Example Seeker

Value Driven

Assertive

They are generally strong communicators and are not easy to convince.  They ask a lot of questions and rely heavily on information and collaterals. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Creative Strategy
As Head of Creative & Copy at Dyson, Fred is deeply involved in shaping the creative direction and messaging for a global brand.
Advertising Campaigns
His work history at ITV Creative and BBC Creative, along with recent posts about successful campaigns, indicates a strong interest in impactful advertising.
Team Collaboration
Fred frequently acknowledges and praises his colleagues in his posts, highlighting the importance of teamwork in creative projects.

Media Appearances

Fred has no verified media appearances

Work History

8-2025
Head of Creative & Copy at Dyson
11-2024 - 2-2025
Freelance Creative/Creative Director at VCCP
8-2024 - 11-2024
Freelance Creative Director at ITV Creative
12-2023 - 8-2024
Freelance Senior Copywriter / Creative Director at BBC Creative
9-2023 - 11-2023
Freelance Senior Creative at Mother

Education

2005 - 2008
Bachelor of Arts - BA from University of Birmingham

More Information

Social Presence :

Prographics :

Exp : 15 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Creative & Copy at Dyson
URL has been copied!

Insights For Selling To Fred

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Be prepared for a lot of questions, answer them objectively
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fred is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Fred

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Fred move?

  • They like to analyze well and then make their decisions.
  • Can Fred take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Fred

Personality Compatibility


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