Fredrik Berntsson

Observer
DISC Type : ic

Head of Cyber Security at ASSA ABLOY Group

Stockholm, Stockholm County, Sweden

Overview

Fredrik Berntsson is the Head of Cyber Security at ASSA ABLOY Group, with extensive experience in enterprise IT and security at major companies like H&M and Ericsson. Colleagues describe him as a "grounded and highly supportive leader" skilled in managing global teams, transformation projects, and building security programs from the ground up.

He was honored as the "Security Executive of the year Europe, Africa and Middle East" by FireEye, recognizing his ability to manage a highly effective team and security program.

Personality Overview

Curious

Example Seeker

Assertive

They ask a lot of questions and rely heavily on information and collaterals.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Cyber Security Leadership
Currently Head of Cyber Security at ASSA ABLOY and previously Head of Cyber Defense at H&M, demonstrating a career focused on leading security functions at large enterprises.
Security Operations (SOC)
Managed and built Ericsson's global Security Operations Center (SOC) with 24/7 capabilities for advanced threat monitoring and incident response.
IT Transformation
Served as a program manager for Ericsson's global ICT center establishment, a major initiative to build a new generation of consolidated data centers worldwide.

Media Appearances

Fredrik has no verified media appearances

Work History

2-2026
Head of Cyber Security at ASSA ABLOY Group
2-2024 - 2-2026
Head of Cyber Defense at H&M
9-2020 - 2-2024
Senior Security Advisor at NetNordic Sverige
1-2017 - 9-2020
Head of IT Security Operations Center at Ericsson
10-2013 - 12-2016
Program manager Ericsson Global ICT Center Establishment at Ericsson

Education

1991 - 1996
Education details unavailable from University of Gothenburg
Gymnasieingenjör from Nils Ericssons Tekniska Gymnasium

More Information

Social Presence :

Prographics :

Exp : 29 Location : Stockholm, Stockholm County, Sweden Job Level : Mid-senior Designation : Head of Cyber Security at ASSA ABLOY Group
URL has been copied!

Insights For Selling To Fredrik

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Persuade objectively how your product will help them achieve their goals
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fredrik is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Fredrik

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Fredrik move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Fredrik take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Fredrik

Personality Compatibility


Other ASSA ABLOY Group Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.