Fredrik Romar

Judge
DISC Type : Dc

Director of Sales Development, Retail & Inbound at Podium

Layton, Utah, United States

Overview

Fredrik Romar is a sales leader with over 15 years of experience scaling global SaaS and tech teams, with expertise in go-to-market strategy and driving revenue over $100M. He directs Sales Development at Podium and holds a Lean Six Sigma Black Belt. Colleagues describe him as strategic, proactive, and fearless.

Originally from Finland, Fredrik has a unique passion for Australian Rules Football, having previously been a senior player for the Finnish national team. He is noted for his great understanding of the game and for being a strong team player both on and off the field.

Unique fact: Fredrik helped launch the Google Engage program in Finland and was recognized as a top salesperson, achieving 152% of his target.

Personality Overview

Generally Skeptic

Quality Focused

Demanding

They like to move fast and expect the same from others.  More than the product, they care about the impact of the product. They respond better to strong and respectful interactions.

Topics They Care About

Scaling Global Teams
He has extensive experience building and leading global SDR organizations across the U. S. , Pakistan, and Finland, focusing on productivity and strategic alignment.
AI for Local Business
He recently highlighted how Podium's AI tools are helping local businesses convert missed calls into revenue, indicating a focus on practical AI applications.
Internal Career Growth
He actively promotes career progression within his organization, celebrating the promotion of numerous Sales Development Reps to senior roles.

Media Appearances

Fredrik has no verified media appearances

Work History

8-2025
Director of Sales Development, Retail & Inbound at Podium
8-2025
Director of Sales Development, Retail, HVAC & Inbound at Podium
8-2024
Advisory Board Member at Uuni
6-2024 - 9-2025
Director of Sales Development, Retail at Podium
3-2022 - 5-2024
Senior Manager - SMB Expansion at Motive

Education

2005 - 2009
M Sc from Hanken School of Economics
2005 - 2009
B. Sc from Hanken School of Economics

More Information

Social Presence :

Prographics :

Exp : 17 Location : Layton, Utah, United States Job Level : Mid-senior Designation : Director of Sales Development, Retail & Inbound at Podium
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Insights For Selling To Fredrik

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t take too much time in sending them information if they ask for any
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fredrik is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Fredrik

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Fredrik move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Fredrik take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Fredrik

Personality Compatibility


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