Fredrik Romar in

Fredrik Romar

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Director of Sales Development, Retail & Inbound at Podium
📍 Layton, Utah, United States

Fredrik Romar is a sales leader with over 15 years of experience scaling global SaaS and tech teams, with expertise in go-to-market strategy and driving revenue over $100M. He directs Sales Development at Podium and holds a Lean Six Sigma Black Belt. Colleagues describe him as strategic, proactive, and fearless.

Originally from Finland, Fredrik has a unique passion for Australian Rules Football, having previously been a senior player for the Finnish national team. He is noted for his great understanding of the game and for being a strong team player both on and off the field.

Unique fact: Fredrik helped launch the Google Engage program in Finland and was recognized as a top salesperson, achieving 152% of his target.

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Experience
17 Years
Current Role
Director of Sales Development, Retail & Inbound
Job Level
Mid-senior
Location
Layton, Utah, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Fredrik cares about

Scaling Global Teams
He has extensive experience building and leading global SDR organizations across the U. S. , Pakistan, and Finland, focusing on productivity and strategic alignment.
AI for Local Business
He recently highlighted how Podium's AI tools are helping local businesses convert missed calls into revenue, indicating a focus on practical AI applications.
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Career

Work history

8-2025
Director of Sales Development, Retail & Inbound
Podium
8-2025
Director of Sales Development, Retail, HVAC & Inbound
Podium
8-2024
Advisory Board Member
Uuni
6-2024 - 9-2025
Director of Sales Development, Retail
Podium
3-2022 - 5-2024
Senior Manager - SMB Expansion
Motive
In the press

Media appearances

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Education
2005 - 2009
M Sc
Hanken School of Economics
2005 - 2009
B. Sc
Hanken School of Economics
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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