Fredrik Romar in

Fredrik Romar

Judge · DISC type Dc
Director of Sales Development, Retail & Inbound at Podium
📍 Layton, Utah, United States

Fredrik Romar is a sales leader with over 15 years of experience scaling global SaaS and tech teams, with expertise in go-to-market strategy and driving revenue over $100M. He directs Sales Development at Podium and holds a Lean Six Sigma Black Belt. Colleagues describe him as strategic, proactive, and fearless.

Originally from Finland, Fredrik has a unique passion for Australian Rules Football, having previously been a senior player for the Finnish national team. He is noted for his great understanding of the game and for being a strong team player both on and off the field.

Unique fact: Fredrik helped launch the Google Engage program in Finland and was recognized as a top salesperson, achieving 152% of his target.

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Experience
17 Years
Current Role
Director of Sales Development, Retail & Inbound
Job Level
Mid-senior
Location
Layton, Utah, United States
Personality Overview

How Fredrik shows up

Generally Skeptic
Quality Focused
Demanding

They like to move fast and expect the same from others. More than the product, they care about the impact of the product. They respond better to strong and respectful interactions.

Priorities

Topics Fredrik cares about

Scaling Global Teams
He has extensive experience building and leading global SDR organizations across the U. S. , Pakistan, and Finland, focusing on productivity and strategic alignment.
AI for Local Business
He recently highlighted how Podium's AI tools are helping local businesses convert missed calls into revenue, indicating a focus on practical AI applications.
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Career

Work history

8-2025
Director of Sales Development, Retail & Inbound
Podium
8-2025
Director of Sales Development, Retail, HVAC & Inbound
Podium
8-2024
Advisory Board Member
Uuni
6-2024 - 9-2025
Director of Sales Development, Retail
Podium
3-2022 - 5-2024
Senior Manager - SMB Expansion
Motive
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2005 - 2009
M Sc
Hanken School of Economics
2005 - 2009
B. Sc
Hanken School of Economics
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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