George R.

Evaluator
DISC Type : dcs

Head of Marketing for Central Europe at Tesco

United Kingdom

Overview

George has no verified overview

Personality Overview

Hard To Convince

Fast But Analytical

Thorough Evaluator

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

George has no verified topics they care about

Media Appearances

George has no verified media appearances

Work History

6-2024
Head of Marketing for Central Europe at Tesco
6-2020 - 6-2024
Head of Marketing for Food & Local at Tesco
4-2017 - 6-2020
Senior Campaign Manager at Tesco
Juror & Moderator at Effie UK
9-2018 - 9-2021
Advisory Board Member at Enactus Nottingham

Education

10-2022 - 12-2022
Mini MBA from MiniMBA
1-2017 - 3-2017
Advanced Certificate in Effectiveness from The Institute of Practitioners in Advertising

More Information

Social Presence :

Prographics :

Exp : 8 Location : United Kingdom Job Level : Mid-senior Designation : Head of Marketing for Central Europe at Tesco
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Insights For Selling To George

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with George is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from George

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will George move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can George take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And George

Personality Compatibility


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