Gerry Houser

Inspirer
DISC Type : id

Director, Event Audience at Newsweek

New York City Metropolitan Area, United States

Overview

Gerry has no verified overview

Personality Overview

Decisive

Achievment Oriented

Generous

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Gerry has no verified topics they care about

Media Appearances

Gerry has no verified media appearances

Work History

11-2024
Director, Event Audience at Newsweek
7-2014 - 11-2024
Global VP, Live Audiences at Digiday
1-2011 - 7-2014
Delegate Manager for ClickZ Live Conference Series, Americas at Incisive Media/SES Conference Series/ClickZ Academy
10-2000 - 6-2009
Sr. Financial Specialist & Equity Lending/Universal Specialist at Wachovia, A Wells Fargo Company

Education

Mass Communication/Media Studies from Virginia Commonwealth University

More Information

Social Presence :

Prographics :

Exp : 23 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Director, Event Audience at Newsweek
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Insights For Selling To Gerry

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gerry is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Gerry

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Gerry move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Gerry take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Gerry

Personality Compatibility


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