Guillaume Sabourin

Questioner
DISC Type : c

Sr. Account Executive, Sales (Founding GTM Team) at Aurasell AI

San Francisco Bay Area, United States

Overview

Guillaume is a founding GTM team member at Aurasell AI, focused on delivering breakthrough technology. His career is marked by significant achievements, including being the 5th sales hire at Verkada and consistently exceeding quotas. He holds an Economics degree from Bryant University and a Six Sigma Lean Black Belt Professional certification.

Originally from Montreal, Guillaume is a former Division 1 tennis player for Bryant University and remains an active player. He attended high school at the American School of Dubai, giving him a diverse international background. His personal mission is to provide value and appreciation in every interaction.

Unique fact: He was the 13th overall employee at his previous company, Verkada, playing a key role in its early growth and market development.

Personality Overview

Systematic

Price-Sensitive

Cautious & Analytical

They prefer to analyze every situation thoroughly.
  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

GTM Technology
Currently on the founding Go-to-Market team at Aurasell AI and frequently posts about simplifying GTM tool stacks and building for the next era of GTM.
AI in Sales
Highlights his use of Aurasell's AI for call preparation and forecasting, stating he can't go back to using legacy tools after experiencing an AI-native platform.
Cloud Physical Security
Spent nearly 8 years at Verkada, a leader in cloud-managed physical security, helping global enterprises implement the technology and moderating industry panels on the topic.

Media Appearances

Guillaume has no verified media appearances

Work History

11-2025
Sr. Account Executive, Sales (Founding GTM Team) at Aurasell AI
2-2022 - 9-2025
Director, Global Accounts at Verkada
12-2019 - 9-2025
Advisor at Scratchpad
5-2019 - 2-2022
Regional Sales Manager, Enterprise Northeast and LATAM at Verkada
3-2018 - 4-2019
Sr. Account Executive, Team Lead Southeast Region at Verkada

Education

Major: Economics Minors: Finance from Bryant University
High School from American School of Dubai

More Information

Social Presence :

Prographics :

Exp : 9 Location : San Francisco Bay Area, United States Job Level : Middle Designation : Sr. Account Executive, Sales (Founding GTM Team) at Aurasell AI
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Insights For Selling To Guillaume

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Guillaume is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Guillaume

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Guillaume move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Guillaume take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Guillaume

Personality Compatibility


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