James Curran

Examiner
DISC Type : sc

Digital Campaign Delivery Manager at TSB Bank

Bristol, England, United Kingdom

Overview

James is a digital marketing expert specializing in email development and multi-channel customer campaigns within the financial services industry. He leverages platforms like Adobe to manage and deliver communications for TSB Bank and holds a BA (Hons) from the University of the West of England.

He has a unique career history with TSB, having first managed their campaigns as a key client while at Communisis before joining the bank directly to lead email development.

Personality Overview

Unexpressive

Late Adopter

Tough To Convince

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They do not like taking risks at all and go for proven options in the end. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

Marketing Automation
He has extensive hands-on experience using the Adobe and Alterian platforms to build, automate, and deliver effective customer email and SMS campaigns for major brands.
Customer Communications
His career at TSB, SunLife, and Alterian has focused on creating integrated customer communications across email, SMS, DM, and other digital channels.
Financial Services
His career is concentrated in the UK's financial services industry, including key marketing roles at TSB Bank and SunLife insurance, a former part of AXA.

Media Appearances

James has no verified media appearances

Work History

5-2023
Digital Campaign Delivery Manager at TSB Bank
8-2021 - 5-2023
Email Development & Delivery at TSB Bank
6-2020 - 8-2021
Digital Account Manager at Communisis
6-2019 - 12-2019
Campaign Consultant at Alterian
6-2014 - 12-2018
Marketing Planning Manager at SunLife

Education

1998 - 2002
BA (Hons) from University of the West of England
Education details unavailable from Bristol College

More Information

Social Presence :

Prographics :

Exp : 15 Location : Bristol, England, United Kingdom Job Level : Middle Designation : Digital Campaign Delivery Manager at TSB Bank
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from James

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will James move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can James take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And James

Personality Compatibility


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