Janelle Hanley

Energizer
DISC Type : I

Chief Marketing Officer at Hospital for Special Surgery

New York City Metropolitan Area, United States

Overview

Janelle Hanley is the Chief Marketing Officer at Hospital for Special Surgery, leading brand strategy and corporate communications. With an M. S. from Northwestern University, she excels at integrating consumer insights and technology into marketing. Colleagues describe her as an inspiring communications planner and a fantastic coach.

Janelle is passionate about mentorship and empowering women within the marketing industry. She actively participates in the broader marketing community by serving as a judge for prestigious industry awards, demonstrating her commitment to celebrating excellence and innovation in the field.

She is a recipient of the Bronze Warc Prize for Connection Strategy for her work with USPS and "The Amazing Spider-Man 2. "

Personality Overview

Enthusiastic

Imaginative

Full Of Energy

They are not always early adopters but can be pursuaded by leveraging strong relationships.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are friendly, approachable and love to make new connections.

Topics They Care About

Healthcare Marketing
Leads marketing for the top-ranked orthopedic hospital, focusing on brand storytelling and helping consumers make informed healthcare choices.
Patient Advocacy
Views her role as being an advocate for the consumer, with a passion for helping people make the best possible decisions about their medical care.
Brand Strategy
Her career is built on creating brand strategies by integrating consumer insights, media, and technology trends to drive growth.

Media Appearances

How This Hospital for Special Surgery CMO Truly Operates. Featured in MediaPost

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Brand Insider: BTS – Hospital for Special Surgery CMO Janelle Hanley. Featured in YouTube (Brand Insider)

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Work History

4-2024
Chief Marketing Officer at Hospital for Special Surgery
6-2022 - 4-2024
Vice President, Associate Chief Marketing Officer at Hospital for Special Surgery
12-2020 - 6-2022
Head of Strategy at Deloitte
Brand Strategy Consultant at Monday Morning Strategy
10-2012 - 9-2016
Vice President, Group Partner, Strategy at Universal McCann

Education

M.S. from Northwestern University
B.S. from University of Richmond - Robins School of Business

More Information

Social Presence :

Prographics :

Exp : 10 Location : New York City Metropolitan Area, United States Job Level : Leadership Designation : Chief Marketing Officer at Hospital for Special Surgery
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Insights For Selling To Janelle

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Do some small talk, ask them how things are going on their side

DONT's

  • Avoid cutting into their flow
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Janelle is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Janelle

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Janelle move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Janelle take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Janelle

Personality Compatibility


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