Jen Hobbs

Enthusiast
DISC Type : i

Head of Digital Product (Interim) at Aviva

London, England, United Kingdom

Overview

Jen is a commercially astute product leader with over 20 years of experience in digital transformation and customer experience strategy, having held senior roles at The AA, Vodafone, and British Gas. She is known for her practical and effective approach. Jen holds a Bachelor of Commerce and is a Certified SAFe 6 Agilist.

Outside of her corporate roles, Jen is deeply committed to community work. She serves as a Trustee for ellenor, a palliative care charity, and is an active volunteer and mentor supporting mental health and digital inclusion initiatives. People who have worked with her describe her as having a no-nonsense approach.

Unique fact: Jen has managed and led programs across more than 20 countries, giving her a broad perspective on global markets.

Personality Overview

Non-Confrontational

Story Driven

Consensus Focused

They are more about building relationships than just cutting deals.  They are generally friendly, so be careful when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Human-Centric Technology
Her recent panel discussion at the CCW UK Summit was on using AI and automation to enhance, not replace, the human element in customer service.
AI in Customer Experience
A frequent speaker on leveraging AI for CX gains, she also holds a certification in Generative AI and is interested in gender bias in innovation.
Digital Transformation
She has led large-scale digital transformation, including mobile apps, websites, and conversational AI platforms for major brands like The AA.

Media Appearances

Jen has no verified media appearances

Work History

11-2025
Head of Digital Product (Interim) at Aviva
6-2025
Trustee at ellenor
5-2024 - 2-2025
Director of Digital Experience and Design at The AA
12-2022 - 5-2024
Digital Product Director at The AA
7-2020 - 2-2023
Head of Digital Product at The AA

Education

Bachelor of Commerce from Monash University

More Information

Social Presence :

Prographics :

Exp : 10 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Digital Product (Interim) at Aviva
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Insights For Selling To Jen

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Invite them for a lunch or a drink/coffee
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Avoid overloading them with too much information
  • Don’t be too formal with them, they trust informality more
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jen is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Jen

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Jen move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Jen take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Jen

Personality Compatibility


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