Jen Hobbs in

Jen Hobbs

Enthusiast · DISC type i
Head of Digital Product (Interim) at Aviva
📍 London, England, United Kingdom

Jen is a commercially astute product leader with over 20 years of experience in digital transformation and customer experience strategy, having held senior roles at The AA, Vodafone, and British Gas. She is known for her practical and effective approach. Jen holds a Bachelor of Commerce and is a Certified SAFe 6 Agilist.

Outside of her corporate roles, Jen is deeply committed to community work. She serves as a Trustee for ellenor, a palliative care charity, and is an active volunteer and mentor supporting mental health and digital inclusion initiatives. People who have worked with her describe her as having a no-nonsense approach.

Unique fact: Jen has managed and led programs across more than 20 countries, giving her a broad perspective on global markets.

Read the full overview →
Experience
10 Years
Current Role
Head of Digital Product (Interim)
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Jen shows up

Non-Confrontational
Story Driven
Consensus Focused

They are more about building relationships than just cutting deals. They are generally friendly, so be careful when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Priorities

Topics Jen cares about

Human-Centric Technology
Her recent panel discussion at the CCW UK Summit was on using AI and automation to enhance, not replace, the human element in customer service.
AI in Customer Experience
A frequent speaker on leveraging AI for CX gains, she also holds a certification in Generative AI and is interested in gender bias in innovation.
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Career

Work history

11-2025
Head of Digital Product (Interim)
Aviva
6-2025
Trustee
ellenor
5-2024 - 2-2025
Director of Digital Experience and Design
The AA
12-2022 - 5-2024
Digital Product Director
The AA
7-2020 - 2-2023
Head of Digital Product
The AA
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Bachelor of Commerce
Monash University
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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