Jerry Cohen

Commander
DISC Type : D

Product Leader, AppFolio Investment Manager at AppFolio

San Diego Metropolitan Area, United States

Overview

Jerry is a Product Leader at AppFolio, where he specializes in applying AI to the real estate industry. An alumnus of USC Marshall and UCLA, he excels at driving the 0 to 1 product-market fit journey. Colleagues describe him as having strong business acumen, being a strategic analyst, and an effective communicator.

Personality Overview

Impact-Driven

Very Quick

Strong-Willed

They are less concerned about the product and more about its potential impact.  They do not care very much about building rapport or relationships. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

AI in Real Estate
Focuses on applying AI to solve real estate challenges, highlighted by his role at AppFolio and a past position developing a conversational AI platform.
Product Market Fit
His personal introduction emphasizes driving the '0 to 1' journey, and he is recognized for turning greenfield opportunities into successful products.
PropTech Innovation
His career includes transforming remote property management at Hemlane, simplifying home building at Buildable, and scaling real estate operations at AppFolio.

Media Appearances

Welcome to Invested. – AppFolio Audio Series. Featured in AppFolio

See Now

Work History

2024
Product Leader, AppFolio Investment Manager at AppFolio
2023 - 2024
AI Engineer at MyCareerChat.ai
2021
Advisor at Buildable
2021 - 2023
Director of Product Management at Hemlane
2017 - 2021
Group Product Manager at AppFolio, Inc.

Education

MBA from USC Marshall School of Business
BA from UCLA

More Information

Social Presence :

Prographics :

Exp : 16 Location : San Diego Metropolitan Area, United States Job Level : Mid-senior Designation : Product Leader, AppFolio Investment Manager at AppFolio
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Insights For Selling To Jerry

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Hold your ground without indulging in one-upmanship

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t be in a rush to invite them for a social meet and greet
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jerry is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Jerry

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Jerry move?

  • If convinced, they can reach decisions quite fast.
  • Can Jerry take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Jerry

Personality Compatibility


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