Joe Augustine

Evaluator
DISC Type : Dsc

Senior Director - Enterprise Sales at Keka HR

Mumbai, Maharashtra, India

Overview

Joe is a Senior Director of Enterprise Sales at Keka HR with over 15 years of experience in Technology and SaaS sales. He has a proven track record of scaling multi-million-dollar revenues at companies like CleverTap and Vodafone. Colleagues describe him as collaborative, forward-thinking, and a supportive leader with deep subject expertise.

Outside of his professional life, Joe is a dedicated endurance athlete and triathlete. He thrives on pushing physical limits, demonstrated by completing a 72km high-altitude ultramarathon and finishing an Ironman 140. 6 triathlon.

He has completed the Khardung La Challenge, one of the worlds highest and toughest ultramarathons.

Personality Overview

Hard To Convince

Fast But Analytical

Quality Focused

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Enterprise SaaS Sales
With over 15 years of experience, he has led enterprise sales for major SaaS companies like Keka HR and CleverTap, focusing on solution-led B2B growth.
Endurance Sports
He is an accomplished triathlete and ultramarathon runner, having finished an Ironman 140. 6 and the high-altitude Khardung La Challenge.
HR Technology
His current role at Keka HR and recent posts about HR summits indicate a strong focus on the future of work and HR tech solutions.

Media Appearances

Joe has no verified media appearances

Work History

9-2025
Senior Director - Enterprise Sales at Keka HR
12-2020 - 9-2025
Head of Sales (Enterprise) | India & South Asia at CleverTap
11-2019 - 8-2020
Director of Enterprise Sales at HRS Group
9-2006 - 11-2019
Regional Lead - Alliances & Partnership at Vodafone Global Enterprise

Education

2008 - 2010
Master of Business Administration - MBA from SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
2016 - 2016
Executive Program - "Design Thinking for Nuturing Innovation" from Indian Institute of Management Ahmedabad

More Information

Social Presence :

Prographics :

Exp : 19 Location : Mumbai, Maharashtra, India Job Level : Senior Designation : Senior Director - Enterprise Sales at Keka HR
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Insights For Selling To Joe

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joe is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Joe

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Joe move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Joe take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Joe

Personality Compatibility


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