Jordi Armenter

Commander
DISC Type : D

VP Product, Head of Ad Monetization, Candy Crush at King

Greater Barcelona Metropolitan Area, Spain

Overview

Jordi Armenter is the VP and Head of Ad Monetization for Candy Crush at King, with over 15 years of experience in B2C industries like gaming and finance. He specializes in driving results through analytics and strategy, and holds MBAs from UC Berkeley Haas and IESE Business School.

He has a distinctly international profile, having managed teams and transformation projects across Europe and pursued higher education in both the United States and Spain. His professional interests include top-tier consulting firms like McKinsey and Boston Consulting Group.

He leads a multidisciplinary team of approximately 35 people that is distributed across four major European cities: Barcelona, London, Stockholm, and Berlin.

Personality Overview

Strong-Willed

Candid & Clear

Decisive

They like to stay in control of the negotiation or defining of the terms.  They respond well to strong and respectful communication. They prefer to move quickly, and expect the same from others.

Topics They Care About

Ad Monetization
As the head of ad monetization for Candy Crush, he is focused on delivering an engaging ads experience to maximize player lifetime value.
Data-Driven Growth
In a prior role, he grew King's marketing analytics function, shifting the organization to be more player-focused and improving its marketing capabilities.
Mobile Gaming
He is actively involved in shaping the future of mobile gaming and frequently posts about hiring talent for his teams at King.

Media Appearances

Jordi has no verified media appearances

Work History

9-2022
VP Product, Head of Ad Monetization, Candy Crush at King
12-2014 - 2-2023
Senior Director Growth Analytics at King
5-2011 - 12-2014
Commercial Strategy & Analytics Director in Insurance Operations at CaixaBank
6-2007 - 5-2011
Engagement Manager at Oliver Wyman
6-2003 - 9-2005
Consultant at Accenture

Education

2006 - 2007
MBA from University of California, Berkeley, Haas School of Business
2005 - 2007
MBA from IESE Business School

More Information

Social Presence :

Prographics :

Exp : 21 Location : Greater Barcelona Metropolitan Area, Spain Job Level : Senior Designation : VP Product, Head of Ad Monetization, Candy Crush at King
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Insights For Selling To Jordi

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Make sure that you circle back fast on any action items, it wins their trust
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jordi is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Jordi

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Jordi move?

  • If convinced, they can reach decisions quite fast.
  • Can Jordi take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Jordi

Personality Compatibility


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