Jordi Armenter in

Jordi Armenter

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VP Product, Head of Ad Monetization, Candy Crush at King
📍 Greater Barcelona Metropolitan Area, Spain

Jordi Armenter is the VP and Head of Ad Monetization for Candy Crush at King, with over 15 years of experience in B2C industries like gaming and finance. He specializes in driving results through analytics and strategy, and holds MBAs from UC Berkeley Haas and IESE Business School.

He has a distinctly international profile, having managed teams and transformation projects across Europe and pursued higher education in both the United States and Spain. His professional interests include top-tier consulting firms like McKinsey and Boston Consulting Group.

He leads a multidisciplinary team of approximately 35 people that is distributed across four major European cities: Barcelona, London, Stockholm, and Berlin.

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Experience
21 Years
Current Role
VP Product, Head of Ad Monetization, Candy Crush
Job Level
Senior
Location
Greater Barcelona Metropolitan Area, Spain
Personality Overview

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Priorities

Topics Jordi cares about

Ad Monetization
As the head of ad monetization for Candy Crush, he is focused on delivering an engaging ads experience to maximize player lifetime value.
Data-Driven Growth
In a prior role, he grew King's marketing analytics function, shifting the organization to be more player-focused and improving its marketing capabilities.
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Career

Work history

9-2022
VP Product, Head of Ad Monetization, Candy Crush
King
12-2014 - 2-2023
Senior Director Growth Analytics
King
5-2011 - 12-2014
Commercial Strategy & Analytics Director in Insurance Operations
CaixaBank
6-2007 - 5-2011
Engagement Manager
Oliver Wyman
6-2003 - 9-2005
Consultant
Accenture
In the press

Media appearances

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Education
2006 - 2007
MBA
University of California, Berkeley, Haas School of Business
2005 - 2007
MBA
IESE Business School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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