Kate Tipper (née Wall)

Collaborator
DISC Type : si

Marketing Director at KFC UK & Ireland

London, England, United Kingdom

Overview

Kate has no verified overview

Personality Overview

Good Listener

Appreciative

Example Driven

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  They are more likely to opt for solutions that are proven in the market. Scenarios where both sides can come out as winners appeal to them greatly.

Topics They Care About

Kate has no verified topics they care about

Media Appearances

Kate has no verified media appearances

Work History

10-2023
Marketing Director at KFC UK & Ireland
1-2021 - 11-2023
Strategy and Innovation Director at KFC UK & Ireland
9-2020 - 12-2025
Member Of The Board Of Advisors at Brixton Finishing School
5-2019 - 1-2021
Head of Advertising, Retail & eCommerce at KFC UK & Ireland
11-2017 - 5-2019
UK Marketing Manager - Cadbury Dairy Milk and Green & Black’s at Mondelēz International

Education

2020 - 2020
Brand Management from MiniMBA
2016 - 2017
Education details unavailable from The Marketing Academy

More Information

Social Presence :

Prographics :

Exp : 17 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Marketing Director at KFC UK & Ireland
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Insights For Selling To Kate

During A Call Or A Meeting

DO's

  • When asking them questions, sound relatable and informal
  • Take time to make them feel comfortable before getting to the main pitch
  • Summarize the key points at the end of the conversation

DONT's

  • Don’t ask too many questions that sound too dry and objective
  • Don’t get into excessive details unless prompted
  • Avoid unnecessary confrontation if it arises incidentally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kate is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Kate

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Kate move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Kate take some risk or not?

  • They are unlikely to take many risks.

You And Kate

Personality Compatibility


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