Katie Hollands

Questioner
DISC Type : c

Marketing Manager - Low Carbon Tech at Octopus Energy

London Area, United Kingdom

Overview

Katie Hollands is a Marketing Manager at Octopus Energy, focusing on Low Carbon Technology. With a background that includes managing a successful brand refresh at Urban Jungle Insurance, she combines her marketing expertise with a strong academic foundation, holding a Masters in Biochemistry from the University of Oxford.

Her background suggests a keen interest in science and effective communication. This is highlighted by her advanced degree in biochemistry and an award for being the "Best Press Member" at a Model United Nations conference, indicating strong public communication and analytical abilities.

Unique fact: Katie was awarded the Keith Dyke Prize for achieving the highest final exam results in Biochemistry at Wadham College, Oxford.

Personality Overview

Value Seeker

Cautious & Analytical

Systematic

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

Low-Carbon Tech
Her current role as Marketing Manager at Octopus Energy is specifically focused on the low-carbon technology sector.
Brand Marketing
She successfully led a complete brand refresh project at her previous role with Urban Jungle Insurance, showcasing her skills in this area.
Sustainable Brands
Her previous rebrand project focused on insurance that is "fair to you, your wallet, and the planet, " indicating an interest in sustainability.

Media Appearances

Katie has no verified media appearances

Work History

7-2025
Marketing Manager - Low Carbon Tech at Octopus Energy
1-2025 - 7-2025
Marketing Manager at Urban Jungle Insurance
7-2023 - 12-2024
Senior Marketing Associate at Urban Jungle Insurance
4-2022 - 6-2023
Marketing Associate at Urban Jungle Insurance
1-2022 - 3-2022
Marketing Intern at Urban Jungle Insurance

Education

2017 - 2021
MBiochem from University of Oxford
2020 - 2020
The Secret Power of Brands from University of East Anglia

More Information

Social Presence :

Prographics :

Exp : 4 Location : London Area, United Kingdom Job Level : Middle Designation : Marketing Manager - Low Carbon Tech at Octopus Energy
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Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Katie

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Katie take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Katie

Personality Compatibility


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